The StartUpDPC Show Episode 1: How this Direct Primary Care Doctor Successfully Leveraged His Personal Brand

Building a Personal Brand can help you build your Direct Primary Care practice. By having a trusted personal brand, more people will be willing to sign up with your Direct Primary Care service.

Paul Thomas, MD and Kendrick Johnson, DO talk about personal branding for Direct Primary Care doctors on the first episode of the StartUpDPC Show.

But, many of you reading this are unfamiliar with how to build a personal brand. So, I wanted to show an excellent example of how to get this done.

Dr. Kendrick Johnson is a Direct Primary Care doctor with Ark Family Health and he recently made an excellent post on LinkedIn, which helps build his personal brand. The post is titled “Why this Doctor Had to Escape the Healthcare System.” During the video, he tells a personal story, shows real emotion, and even vulnerability. He becomes a relatable person and builds trust with his audience.

Because of this, we thought he'd be a perfect first guest on our StartUpDPC Show, where we will be interviewing thought leaders in the Direct Primary Care field and asking them some tough questions.

In our conversation, we talk about building a Direct Primary Care Practice, leveraging Social Media to get this done, the importance of Google Reviews, sustainable growth rates for Direct Primary Care practices and more.

One of the things that really struck me is that Dr. Johnson used a relatively inexpensive technology, an older-generation iPhone, to shoot his LinkedIn video. Take this as a lesson: you don’t need to hire a camera crew or an agency to produce high-quality content. Instead, you need to look into the camera (on the back of your iPhone or other smartphone) and tell your story with authenticity.

Thanks for watching and have a great day,

- Dr. Paul Thomas with StartUpDPC

How to Build Your Personal Brand for your Direct Primary Care Practice

Building a Personal Brand can help you build your Direct Primary Care practice. By having a trusted personal brand, more people will be willing to sign up with your Direct Primary Care service.

But, many of you reading this are unfamiliar with how to build a personal brand. So, I wanted to show an excellent example of how to get this done.

Dr. Kendrick Johnson is a Direct Primary Care doctor with Ark Family Health and he recently made an excellent post on LinkedIn, which helps build his personal brand. The post is titled “Why this Doctor Had to Escape the Healthcare System.” During the video, he tells a personal story, shows real emotion, and even vulnerability. He becomes a relatable person and builds trust with his audience.

Video of Dr. Kendrick Johnson posted on LinkedIn - this is a great example of how you can build a strong personal brand that will help you attract new patients to your practice.

So, the first part of building a strong personal brand is building brand recognition. Brand recognition is exactly what it sounds like: the ability of a consumer to recognize one brand over other brands. In other words, it's the ability of consumers to identify your product by its attributes and design elements.

But, in this case, it’s you and your face, your body, your beliefs, and the stories you tell. And no, you do not need to have a perfect face, body, belief system, or stories, but you do have to share these elements (aka your personality) with your audience.

So, in the example above, Dr. Kendrick Johnson is introducing himself to his audience by telling a story about himself. He even tells a very touching and relatable story about his father.

Importantly, he Dr. Johnson uses a medium that many people use - LInkedIn, a very popular social media platform. This sort of professional discussion about the role of a physician in society plays really well on this medium. In fact, LinkedIn is probably the perfect medium for this video.

And, because Dr. Johnson delivers a strong message with a great medium, he has great results, and this is based on the engagement that this post has received - over 100 reactions and several comments with thousands of post views.

The third part of this formula is consistency. If Dr. Johnson can create unique, engaging, thoughtful content that demonstrates his trustworthiness and compassion on a regular basis, he’ll build a strong personal brand. If this is a one-off thing, Dr. Johnson’s efforts here won’t be as impactful.

Consistency is key. Consistently generating high-quality content helps you win on social media platforms.

Thanks for reading and stay tuned for more content and more informational blog posts and courses.

Sincerely

-Dr. Paul Thomas