If you own and operate your Direct Primary Care practice, you should have a Google for Business Page. This allows you to keep tabs on some key metrics about your practice. Each month, I get an email about my practice’s performance from Google For Business. Here’s what it looks like:
Direct Primary Care Google For Business report that is sent monthly from Google.
Wow! 4,973 people found me in the month of June 2019 because of Google. That has a lot to do with our Search Engine Optimization and how we’re able to dominate certain key words and search terms, and therefore drive more search traffic to our website.
Note the top search queries of “dpc,” “plum health,” and “primary care doctor near me.” It’s awesome to see that people are using Google to find directions, visit our website, and call our office. Of those 30 people who called our office, we converted at least 10 of those into members of our practice.
Additionally, the monthly email from Google includes an update on your Star Rating. This is crucial.
So, if you don’t have a Google for Business account for your Direct Primary Care practice, you need to drop what you’re doing and register for one right now.
In the meantime, our first course on Direct Primary Care and growing your DPC Practice is now live, so head over to our courses or just go directly to the course and dive in - it’s designed to accelerate your growth and help you build a sustainable practice.
Thanks for reading and have a wonderful day,
-Dr. Paul Thomas with StartUpDPC