Personal Branding for Direct Primary Care and Direct Speciality Care Doctors
Personal branding is such a huge topic for direct primary care doctors and perhaps even more important for direct specialty care doctors. With personal branding, a physician is demonstrating their value to the community by consistently communicating their character to their audience. There are several mediums to communicate your value and leveraging social media platforms or interacting with the media can be powerful ways to build your personal brand.
In this video, I give doctors 8 simple steps to start building their personal brand. If you love this content, you can read more in our book or take our course on personal branding, found here.
Eight Simple steps to build your personal Brand
Understand that you are your personal brand - you can demonstrate that you’re there to help people in your community.
Get professional head shots - these can make a huge difference in attracting new patients to your practice. Get photos in your office and in your community.
Take any speaking engagement you can get - speak to school students, adults in the community, at libraries, at pitch competitions and beyond.
Share about these speaking engagements on your social media channels.
Share about these speaking engagements on your blog - this will help you reach a broader audience and improve your search engine optimization.
Demonstrate that you’re an expert in your field - show people how you’re making people’s lives better by sewing up a laceration or improving their health in a tangible way.
Reach out to the media and tell them what you do - you should send out a press release to the media each time you take the next step with your business. Most time, you will not hear anything, but when a producer features you, it will be a home run.
Repeat - once you do all of the above, you have to do it again. You have to come up with creative ways to engage with your audience. If you do this consistently, you’ll be able to attract more patients to your practice.
HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?
If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.
The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.
Thanks for reading and watching, and best of luck in your direct primary care journey!
-Dr. Paul Thomas with Startup DPC