Which Domain name is Best for my Direct Primary Care Practice?
I just presented at the DPC Summit and I got a great question!
My name is ______, and I just graduated from my residency program in [the wester United States]. I attended the DPC Summit this weekend to gather information in prep to open my own clinic (from scratch) end of this year.
Thank you so much for your great tips and general advice on marketing/branding. I am in the process of finalizing my clinic name and was planning on using Direct Primary Care with a shortened URL using DPC (vs Family Med or Family Practice).
However, several attendees advised (in the comments section) being careful about using DPC in the URL, something about having to say "delta papa charlie" when they spell out the name?
I see that you use DPC in your URL and social media handles, so could you provide any quick advice about this?
Thank you for sharing your knowledge!
Here’s my response:
_____, Great question! I would prefer to NOT have “DPC” in my domain name as it can be difficult to say over the phone and confusing for prospective patients. Ultimately, people want a great doctor and an understandable service, and the “DPC” part can be confusing initially.
If you can pick a name and get a domain without the “DPC”, that would be ideal. BUT sometimes all the good domains are taken, as in our case.
Plum Health dot com was taken, but Plum Health DPC dot com was available, so I bought that domain.
One day I'll work up the chutzpah to buy the domain "PlumHealth.com" as that would be the ideal domain name for our business - it is simple and easy to relate over the phone to a prospective patient. It’s also easier to type as fewer characters lead to fewer mistakes.
If you can buy the domain name related to the name you want, WITHOUT the DPC, that's the best case scenario. Sometimes, people buy domains and just sit on them, waiting to make a buck, and that’s frustrating.
You can peruse what’s available by searching on SquareSpace.com or Wix.com or by searching Go Daddy dot com. Here’s the search result for Plum Health on Go Daddy currently.
I hope this helps!
- Paul
