In June 2019, I was invited to speak about personal branding at the AAFP DPC Summit 2019 in Chicago. It was an incredible event with hundreds of Direct Primary Care doctors from across the country sharing best practices with each other.
Dr. Paul Thomas speaks at the AAFP DPC Summit 2019. His talk is about using your personal brand to grow your Direct Primary Care practice.
My presentation was entitled "Building a Personal Brand to Grow your DPC Practice" and I talked about the tools that you can use to attract and retain patients for your DPC practice. Basically, if you can build a strong personal brand, people in your community will trust you with their health care and want you to be their doctor.
For the Effectiveness of Faculty (ie. knowledge of subject, organization & clarity, effectiveness of teaching methods), I was rated as excellent by 90.8% of the attendees. The remaining 9.2% rated me as very good. I had no good, fair, or poor ratings.
I received so many positive reviews for the presentation that I gave and it was really validating for the amount of time, effort, and energy that I put into these events. Anyways, here are some of my favorite notes from my colleagues:
-Excellent speaker! This was very helpful, and he’s got a fantastic, enthusiastic delivery!
- Great success story with outside-the-box marketing.
- Really interesting presentation. Eye-opening and useful for more than my practice.
Thanks for reading and have a great day!
- Paul Thomas, MD