Direct Primary Care Common Questions

Ten Common Questions and Answers About Direct Primary Care

1.) What is Direct Primary Care?

Direct primary care uses a membership model to deliver health care services directly to patients. Direct primary care (DPC) doctors don’t bill or use insurance. Rather, patients pay a monthly membership of $50 to $100 to receive primary care services directly from a board-certified family medicine physician or other primary care specialist.

2.) Why are primary care doctors choosing direct primary care over fee-for-service medicine?

Fee-for-service medicine often comes with a lot of unnecessary stress - there are so many prior authorizations and billing headaches, and doctors have to see more and more patients in less and less time. Doctors feel like they are losing their autonomy in these fee-for-service or insurance-based health care delivery models. Direct primary care offers a great alternative health care model to the typical fee-for-service set up. In the DPC model, doctors have more autonomy and they are able to have more time with each patient.

3.) How many patients do DPC doctors have in their panel?

Most DPC doctors have about 400 to 700 patients in their panel. This is in stark contrast to fee-for-service doctors who are mandated to see about 2,500 in their panel. I say mandate because fee-for-service doctors are often employed and they are told to see 25 to 30 patients each day, which translates to 18 to 20 minutes per patient visit.

4.) How many patients do DPC doctors see each day?

Direct primary care doctors see about 5 to 10 patients each day. Typically, family physicians see 1% of their panel each day. DPC doctors have about 500 patients in their panel, so they see about 5 patients each day. This allows doctors in the DPC model to have about 1 hour with each patient.

5.) What is the value for a community member who wants to sign up for a DPC practice?

People sign up for direct primary care practices because they can see their doctor when and for as much time as they need to. Doctors typically guarantee same-day or next-day appointments, which makes seeing the doctor convenient. People also choose DPC practices because they get clear communication with their doctor. DPC doctors often share their phone numbers and email addresses with patients.

6.) How many DPC doctors are practicing across the country?

When I first started my practice in 2016, there were roughly 300 direct primary care doctors practicing across the country. Now, there are about 1,500 direct primary care doctors practicing across the country. In context, there are roughly 133,000 family physicians in the United States, and that means about 1% of those doctors are engaging in the DPC model.

7.) How do you prescribe and dispense medications in a direct primary care practice?

Direct primary care doctors often buy medications at wholesale prices and then pass on those savings to their patients. We buy from a company called AndaMeds out of Florida, and this is the same wholesaler that supplies big box pharmacies. We use an inventory system in our EMR and then dispense those medications to our patients as needed.

8.) How do you get lab work done for your patients in a direct primary care practice?

We have a contract with Quest diagnostics in order to get lab work done for our patients in our direct primary care practice. We draw the blood in the office and then we send the labs to Quest (they pick it up from a box on the back of our office). We then get the results next day or up to 48 hours later for certain tests. We are able to save patients 50 to 90% on their lab costs.

9.) What about imaging services in direct primary care practices? How do patients get radiology services in direct primary care practices?

We contract with a local imaging center and our patients can go to this imaging center and save 50 to 90% on their imaging needs if they pay cash. For example, a chest x-ray of the anterior/posterior and lateral views is $45. An MRI of the knee is $300 with our local imaging center.

10.) Wow, this sounds like a great system! Why aren’t more doctors engaging in direct primary care medicine?

That’s a great question! The biggest barrier for typical doctors to start a direct primary care practice is fear. First, they don’t have any business training, so starting their own business is daunting. Second, they may not want to leave the steady paycheck of a large health care system and go out on their own. That’s why I’m here - to teach and inspire so more people feel comfortable and confident to take the leap!

What's the most effective way to distribute information to the community for my Direct Primary Care practice?

How do you distribute flyers for your Direct Primary Care practice?

Making a flyer is helpful for having all of your information for your Direct Primary Care practice in one place. It’s useful if you’re putting together a packet of information - the basic packet might have a flyer or brochure about your business and a business card with your contact information.

What’s the best way to get this out to people? You could take it to the following places:

  • small businesses in your community and ask to meet with the owner

  • small business incubators in your community or co-working spaces

  • churches or places of worship

  • community centers or parks

  • bulletin boards at the local coffee shop

You’re looking for inexpensive ways to get the word out about your practice, and the above routes are reasonable ways to get that information out there.

The most effective ways to attract new patients to your direct primary care practice

However, in my experience with Plum Health DPC, flyers aren’t super high yield in terms of attracting patients. I’ve never had someone sign up for my practice because they saw our flyer! More often than not, people sign up for our practice for the following reasons:

  • referred by a friend or family member

  • saw that we had 80+ five star reviews on Google

  • saw that we were the highest rated doctor in Detroit on Google or Yelp

  • saw a social media post about our practice

  • used Google search and found our practice/website

  • saw us on TV or in the newspaper

There are so many ways to get your name out there! What matters most is interacting with people in an authentic way and giving them information that they're searching for. I'm a huge advocate of leveraging SEO (search engine optimization) and we've been super successful in building our practice that way. We continuously create content that answers the most important questions for our community, and people enroll when they find the information they need on our site.

It comes down to this: we write blog posts for topics that people are already searching for. For example, our blog posts are entitled:

  • Family Medicine Doctor Accepting New Patients

  • How to Quit Smoking in Detroit

  • How to get the Coronavirus Vaccine in Detroit

  • How to Check your Vitamin D Level in Detroit

I focus on teaching doctors how to attract patients by using the above methods via my courses, here.

Other Marketing Tidbits for your direct primary care practice

Remember that marketing is an ongoing discussion between you and your audience. You need to be communicating on a regular and frequent basis to let your audience know that you still exist and that you’re still serving people with valuable medical care.

You definitely want to build up your email list and send regular email blasts.

You'll also want to create content on your blog regularly.

You should meet with business owners in your community - the decision makers who would possibly enroll their employees with your service.

There's so many little things like this that you can do to build your practice! So keep doing these things on a regular basis and your practice will start to grow organically after some time.

It may seem like a lot of work at the beginning, because it is. You’re like an airplane at takeoff, expending the vast majority of your energy during the takeoff process, and then gliding through the air once you’ve climbed to 30,000 feet.

Marketing your practice at the beginning is that energy-intensive take off process, so don’t get discouraged! Know that all of your hard work will pay off once you reach a certain level in terms of new enrollments, then word of mouth will boost your success and sustainability. But, you should always communicate with your broader community about your valuable service in order to keep your pipeline full.

STARTUP DPC - DIRECT PRIMARY CARE MASTER CLASS

Because there are no in-person conferences this year, we are hosting an intimate gathering of Direct Primary Care doctors who are looking to start and grow their DPC practices. We did this last year, and it was a rousing success! Join our Direct Primary Care Master Class on May 14th through May 15th, 2021 at our Plum Health DPC office in Detroit, Michigan and accelerate your growth as a DPC doctor.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

Dr. Paul Thomas MD Featured on The Changed Physician

How I started Plum Health DPC - a recap with The Changed Physician

This is Episode 68 of The Changed Physician Podcast when hosts, Drs. Melissa Cady and Kevin Cuccaro, speak with direct primary care physician, Dr. Paul Thomas about how any new physician can successfully start and build a direct primary care practice.

Timeline:

  • 01:00​ Why and how he started a DPC practice in 2016

  • 03:40​ How he dealt with the fears of risk & recruited interest from patients

  • 05:00​ The house call that changed everything

  • 06:30​ Where he started his physical practice

  • 10:00​ His first “doctor bag” (medications from Andameds)

  • 10:50​ Setting up a business entity

  • 13:45​ Medical malpractice

  • 17:00​ How he acquired new equipment/resources

  • 20:00​ How he adds value to his patient members

  • 22:30​ Electronic Medical Records from beginning (e.g. Atlas, Hint & Elation, etc.)

  • 24:30​ Typical overhead for direct primary care

  • 25:40​ Leveraging moonlighting while building own practice

  • 28:00​ Reasons not to go into your own direct primary care practice

  • 29:30​ The “safer” route?

  • 32:00​ How he marketed himself and grew his practice

  • 35:30​ Pain now or pain later?

  • 39:00​ Paul Thomas’ take on his own practice and work

You can learn more about Dr. Paul Thomas and his practice at: https://www.plumhealthdpc.com/

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

STARTUP DPC - DIRECT PRIMARY CARE MASTER CLASS

Because there are no in-person conferences this year, we decided to host an intimate gathering of Direct Primary Care doctors who are looking to start and grow their DPC practices. We did this last year, and it was a rousing success! Join our Direct Primary Care Master Class on May 14th through May 15th, 2021 at our Plum Health DPC office in Detroit, Michigan and kickstart your DPC journey!

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC