Direct Primary Care

Praise for Startup DPC

We work really hard to help doctors start and grow their direct primary care practices, and we get results! We help doctors attract new patients and grow their practices. It’s enjoyable to do this work and it’s nice to get some positive feedback from our doctors who have been successful. This doctor took one of our courses and had some nice things to say:

A nice note from one of our customers who took one of our courses on Startup DPC. You can visit these courses at our Take Action page!

A nice note from one of our customers who took one of our courses on Startup DPC. You can visit these courses at our Take Action page!

Here’s another piece of praise for our work at Startup DPC, this time for the Attract New Patients to your Direct Primary Care Practice Course:

Endorsement for Startup DPC.png

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you want to learn more about starting and growing your direct primary care practice, look no further than our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Paul Thomas, MD

Startup DPC Mailbag: How Much Money Do You Need To Start a Direct Primary Care Practice?

Just about everyday, I get some great questions about starting and growing a direct primary care practice. A colleague just read my book and asked the following questions:

How much money do you need to start a direct primary care practice?

This is a question I recently received from someone interested in the direct primary care movement. And, it's a good question. I'll start by saying that I've addressed this question in great detail in my course on Writing a Business Plan for your Direct Primary Care practice.

So, for a full answer to this question, please go to our Take Action page and check out the Business Plan course!

To answer the question more directly, a direct primary care practice can be started with $5,000 or with $50,000. It depends on how expensive your lease is, how many staff members you have, how much equipment you need to buy, and how resourceful you are.

For many doctors in the direct primary care movement, they know how important it is to keep their overhead low. A lower overhead leads to a lower price point for patients and therefore a more sustainable medical practice.

For me, I launched my practice with about $20,000 in the bank. I bought a $700 exam table, a $1,700 EKG machine, and a $700 pulmonary function test (PFT) machine. I spent about $600 each month on rent, $450 each month on my malpractice insurance, $300 monthly on the electronic medical record system, $500 monthly on medications, and $500 monthly on lab work. Those were the biggest expenses when I started, and my monthly expenses for the first few months of practice were in the $3,000 monthly range.

This low overhead made it easy to break even for operations, and I broke even for operations with around 85 patients or 85 members in my practice.

A quick breakdown of the Startup Costs for our Direct Primary Care Practice

How much money do you need to start a direct primary care practice? Here's some basic numbers during my first few months of operation with our direct primary care practice at Plum Health DPC:

  • One-time purchases:

    • Exam table $700

    • EKG Machine $1,700

    • Legal services/patient contracts $2,500

    • PFT Machine $700

    • Bookcase $200

    • Comfy Chair $200

    • Basic supplies and equipment: $1,000

    • Small Business courses/educational resources on how to operate a business successfully: $1,000

  • Monthly costs:

    • Lease on a space $600 monthly

    • Malpractice Insurance $450 monthly

    • Electronic medical record system $300 monthly

    • Cost to purchase medications $500 monthly

    • Cost of laboratory services $500 monthly

    • Cost of misc supplies and equipment $500 monthly

In my first 9 months of practice, my overhead costs averaged at $3,664 monthly.

By month 9, my revenue was at $7,679.10, aka profitable!

Conclusion: You could start a very simple DPC Practice for $5,000 to $10,000, because we started our direct primary care practice for a relatively small amount of money.

Again, I take a deeper dive into these startup costs for a direct primary care practice in our business plan course.

#Startup #DirectPrimaryCare #StartupCosts #Overhead #ProfitAndLoss

What is the typical startup cost for a direct primary care practice?

Every direct primary care practice is different! When you’ve seen one DPC practice, you’ve seen one DPC practice, meaning that each clinic is going to be unique based on geography, demographics, state laws, and the doctor’s preferences. Therefore, there’s going to be a wide range in startup costs for a Direct Primary Care practice.

If you’re just buying supplies to furnish a small office, you should plan on spending $10,000. If you need legal help to set up contracts, you should add in $2,500. If you include things like your first month’s rent, malpractice insurance, the cost of your electronic medical record, internet, utilities, and phone lines, you should budget an additional $5,000. If you have a medical assistant on staff, you can plan on spending $3,500 each month for their salary. So, startup costs for a modest one or two room office might be $17,500 without a staff member or $21,000 with a staff member, which could include your first month of operation.

What is the average malpractice insurance cost for a family medicine doctor?

The next question is harder for me to answer. I only know what my experience has been like. For me, I purchased malpractice insurance for $450 each month. I was told that Wayne County’s malpractice insurance rate is the highest in the State of Michigan, so this cost is likely much lower in other areas of the state.

The price of the policy does decrease as we add more doctors in the practice.

Are you able to make a decent living as a direct primary care doctor?

Yes! Yes, you can make a good amount of money as a direct primary care doctor. It depends on how good you are at running a business, the cost of your overhead expenses, the prices you charge your patients, and the number of staff members that you have.

The person who asked this question went on to say: “ You have roughly 500 patients paying you about $69 each month, which comes out to only $34,000 each month! And then you have overhead costs like rent, utilities, taxes, staff payroll, etc… Additionally, you’re placing yourself on call for your patients around the clock. Is it worth it?”

For me, I didn’t start a direct primary care practice to make money. I started my direct primary care practice to take care of my patients on my own terms, to develop a fulfilling practice of medicine, and to treat my neighbors and patients with kindness and respect. I definitely want to make money and I need to make money to be successful, but it’s not the main motivation for my practice. In fact, nothing pays like autonomy - I can practice medicine how it’s supposed to be practice and I am not at the mercy of a giant hospital system telling me what to do or how many patients I must see in an hour or in a day.

How is direct primary care different than concierge medicine?

That’s another can of worms, and I’ll leave you this blog post that I wrote for Plum Health DPC, which is one of the most frequently visited pages on our blog and a top hit on Google when you search for DPC vs concierge medicine. Here’s that blog post!

How do you offer your direct primary care services to small businesses?

We offer the membership services to small businesses in our neighborhood. We have several small businesses enrolled in our services at Plum Health DPC. The employer usually pays for the monthly costs of the employees, and the employees pay for any additional services like labs, meds, or imaging services. Here’s our sales page for employer groups via Plum Health DPC.

How can I learn more about starting a direct primary care practice?

If you want to learn more about starting and growing your direct primary care practice, look no further than our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

How can I find a Great Direct Primary Care doctor?

If you’re looking for a great direct primary care doctor and you’re in the Detroit area, we’re at Plum Health DPC. If you’re not in the Detroit area, there’s a great website called the DPC Mapper where you can find a DPC doctor near you!

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Paul Thomas, MD

Startup DPC Show Episode 7: Conversation with a Doctor with 12,100 Instagram Followers

The Startup DPC Show aims to educate doctors who are starting and growing their direct primary care practices. If you want to take a deeper dive into starting and growing your direct primary care practice, check out our courses where we walk you through different skills that you need to be successful in your DPC practice.

Our guest today is a second year family medicine resident physician at UMass in Boston, Dr. Rami Wehbi. Dr. Rami is smart and savvy when it comes to many things, and it's remarkable that he has 12,100 followers on his Instagram channel, @DrRami.DO.

Direct primary care is different from fee-for-service medicine in several ways, and one of the big ways is that doctors have to reach out to their patients directly to get them to sign up for their services.

Family Medicine Resident disheartened by the current state of primary care

Dr. Rami has always been motivated to have a private primary care practice. He wants to take care of his patients on his own terms. He then searched for private practices that were successful. He first found concierge medicine, and then he found direct primary care. He reached out to me a few years ago and we hit it off. Together, we recorded an awesome episode for his Beyond Medicine Podcast, which can be found here. Dr. Wehbi is smart and kind, and he knows how to build a great following, either via podcasting or through his social media channels.

Paul Thomas MD of Plum Health DPC and Rami Wehbi DO a second year resident at UMass Family Medicine Residency Program, talk about challenges and opportunities in the Direct Primary Care space.

Paul Thomas MD of Plum Health DPC and Rami Wehbi DO a second year resident at UMass Family Medicine Residency Program, talk about challenges and opportunities in the Direct Primary Care space.

Educating Doctors about the Direct Primary Care model and movement

A big part about what drives me as a person is my mission to educate other doctors about the direct primary care model and movement. Further, I want to help doctors create the best direct primary care practices that they can, and that’s a big reason for this Startup DPC website, courses, and content.

Family Medicine Resident inspired by the potential of the direct primary care model

For Dr. Wehbi, it’s inspiring for him to see our successful direct primary care practice and other successful DPC practices across the country. Dr. Wehbi wants to be able to deliver a higher quality of primary care services. The average primary care doctor has 2,400 patients in their panel and they often see 25, 30, or even 35 patients each day. That means that these fee-for-service or insurance-based doctors have to see 3 or 4 patients each hour. These quotas are often written into the doctor’s contract.

For Dr. Wehbi, it’s mind-boggling that doctors would be expected to see 35 patients each day.

For me, it’s mind-boggling that you’d be expected to see 35 patients in a day and expect people to get quality care. It just doesn’t make any sense.

In our direct primary care practice practice, we have 640 patients total as of this blog post and my panel has 460 patients. I usually see 1% to 2% of my panel each day, so around 4 to 10 patients each day. This allows me to have 30 minutes to 1 hour with each patient and to really develop those strong, trusting relationships that can lead to better health.

What happens when patients need to see a specialist in the Direct Primary Care model?

Because we have fewer patients, we have more time to dedicate to our patients. We have more time to think and care and demonstrate compassion. We also have more time to look things up and to read up on a new diagnosis or the updated management of an old diagnosis. Further, we can work with our local specialist colleagues and develop cash-pricing for their specialty services. Finally, we leverage an e-consult platform called Rubicon MD to get specialty consults done in a matter of 4 to 12 hours.

Why would i pay for a membership-based service when I already have Insurance?

Well, you can restructure your insurance coverage to make it a more of a catastrophic coverage plan, meaning that you pay a lower premium and carry a higher deductible. Then, you can pair that low-premium, high-deductible health insurance plan with a direct primary care plan. This could end up saving you money as those insurance premiums can be quite expensive, and you can get better health care services as you have a trusted doctor at your fingertips.

Direct primary care for employer groups

For employer groups who buy insurance through the current fee-for-service insurance-based system, there is a ton of money lost on the middle men, plan benefit designers, and insurance brokers. Direct primary care clinics offer a way to lower the cost of health care for employees and employers by removing these middle men and offering excellent care and service to employees. And, having best-in-class service for employees will be another benefit for large employers looking to attract and retain top talent.

DOES DIRECT PRIMARY CARE MAKE SENSE FOR A PATIENT WITH MULTIPLE CHRONIC MEDICAL CONDITIONS?

Yes, direct primary care is a great system for patients with multiple chronic medical problems. The idea here is that the direct primary care doctor will have more time to fully address all of these multiple medical problems and how they interact with each other. By spending more time with our patients, we definitely prevent several costly and stressful visits to the emergency department or urgent care center each year.

“The urgent care system is a symptom of a failed primary care system. If your doctor had enough time to see you when you cut your finger or had bronchitis, you wouldn’t even have to go to an urgent care.” - Dr. Paul Thomas

For example, we recently had a patient who cut their finger at 5:30 pm on a Monday evening. They called me and I came in to sew up the laceration right away.

This model of care allows you to take full ownership of your patients - you can take radical responsibility for your patients.

Where to Find an Excellent Direct Primary Care Doctor?

If you’re looking to find an excellent direct primary care doctor in your neighborhood, check out the Direct Primary Care Mapper, here. If you’re in Detroit or Southeast Michigan, don’t hesitate to reach out to our Plum Health DPC clinic here in Corktown.

How can you start your own direct primary care practice?

Many medical students, medical residents, and doctors are looking for the best way to start and grow their direct primary care practices. Fortunately, Startup DPC has begun compiling some of the best content available on this blog and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Paul Thomas, MD

Startup DPC Show Episode 6: Interview with Harvard-Trained DPC Pediatrician

Harvard-Trained Pediatrician Starts Her Direct Primary Care Practice in Dallas Texas

Welcome to Episode 6 of the Startup DPC Show, and in this episode we have the pleasure of speaking with Tonya McDonald, MD. Dr. McDonald is a Pediatrician and the founder of Radiance Pediatrics in Dallas, Texas. Dr. McDonald trained at Harvard Medical School, graduating in 1998 and she completed her Pediatrics Residency at Baylor College of Medicine.

Dr. McDonald is a Pediatrician and the founder of Radiance Pediatrics in Dallas, Texas. Dr. McDonald trained at Harvard Medical School, graduating in 1998 and she completed her Pediatrics Residency at Baylor College of Medicine. She is the featured …

Dr. McDonald is a Pediatrician and the founder of Radiance Pediatrics in Dallas, Texas. Dr. McDonald trained at Harvard Medical School, graduating in 1998 and she completed her Pediatrics Residency at Baylor College of Medicine. She is the featured Direct Primary Care doctor for our Startup DPC Show, Episode 6.

Dr. McDonald was recently interviewed by Harvard Medical School’s Magazine in a section called The New Black Bag. Here’s a segment of the interview:

This past spring, she opened Radiance Pediatrics, a direct primary care practice that provides in-home and virtual pediatric care to families who pay a flat monthly fee. For this fee, families get extended visits, same- or next-day appointments, telemedicine visits, and direct access to McDonald through phone, text, and email.

“In some ways, this is a throwback, an old-school approach to medicine,” she admits. “But it gives me the opportunity to help rebuild the doctor-patient relationship. It’s a gift to be able to truly bond with families.”

Not long ago, McDonald was part of the 78 percent of U.S. physicians struggling to cope with burnout, a problem some have labeled a public health crisis.

“In the past five years, I was seeing up to thirty children a day, feeling sad that I couldn’t practice medicine the way I wanted,” McDonald says. “Insurance dictated what I could do.”

McDonald knew it was time for a change. And she’s far from alone.

As shown in the interview from HMS above, Dr. McDonald is a quintessential physician on the front lines of the healthcare system, dealing with a packed schedule and not having enough time to fully take care of patients. I also love that she says that she now has the opportunity to rebuild the doctor-patient relationship - I put that in bold for emphasis. Now that we have some context, let’s jump into the interview!

Dr. McDonald’s Startup DPC Story

Dr. McDonald had heard about direct primary care ten years ago, but put it in the back of her mind. Three years ago, while working for Children’s Hospital of Dallas, she got tired of seeing 24, 25, or 30 high-risk pediatric patients each day. This was especially difficult when she was taking care of high-risk, high-needs children with complicated medical problems and adverse social determinants of health. Having only 10 minutes for these patients didn’t work for Dr. McDonald.

The final straw was when her pediatric group was “restructured” to an even higher volume practice with multiple physician extenders in the group. She was laid off, took a severance package, and started planning her transition into direct primary care.

Caring for an underserved community with Direct primary care

Dr. Tonya McDonald is serving pediatric patients and families on the south side of Dallas. Dr. McDonald states that there’s a lot of money in Dallas, but most of that wealth is concentrated in Downtown or on the North Side of the city. She goes on to say that the south side of Dallas has a majority minority population - about 40% African American and 30% Hispanic. The median income in the community is roughly $55,000 each year. She alludes to the historical context of living in the south with restrictive housing covenants, which accounts for income inequality and segregation in this area. Dr. McDonald wants to serve in this type of community because she’s a black, female Pediatrician and she enjoys taking care of people in this population. She also alludes to making an impact by being a role model for kids who may not be able to see a black pediatrician, and she also discusses how it’s empowering to serve in a medically underserved community.

Photo of Dr. Tonya McDonald making a house call, courtesy of Harvard Medical School’s a New Black Bag series.

Photo of Dr. Tonya McDonald making a house call, courtesy of Harvard Medical School’s a New Black Bag series.

How Direct Primary Care can Address Health Disparities

Dr. Tonya McDonald discusses how some people hear about a “members only” clinic and think that it’s exclusively for the rich. On the contrary, she takes care of folks who are truly in the middle - these are the folks that make too much to qualify for Medicaid or Children’s Health Insurance Program (CHIP) but they don’t make enough to afford private insurance. These patients are willing to save up and cash pay for their healthcare services, but they didn’t have access to affordable options. Now that Dr. McDonald is in the market, these families now have that option to save up and cash pay for an affordable, accessible pediatrician. These families understand the value of direct primary care and the cost savings therein.

How much does a pediatrics direct primary care membership cost?

For Dr. Tonya McDonald and her Radiance Pediatrics practice in Dallas, she charges a monthly membership that costs $125 per month for children from birth to 2 years of age, $100 per month for children 2 years of age to 15 years of age, and $75 per month for adolescents and young adults from 16 to 26 years of age. She also has some discounts available.

Membership Fees:

One Time Enrollment Fee: $100 Per Child

Introductory Monthly Fee For First 25 Families:

0-2 Years - $125

2-15 Years - $100

16-26 Years - $75

Discounts Available: 3 Or More Enrolled Children; Foster Care Children; Full Annual Payment; In-State College Student

Knowing the market when setting your prices

Dr. Tonya McDonald took a look around at the different healthcare costs in the marketplace, namely the costs for home births, doulas, midwives, and similar services. She notes that families in her community were often paying $5,000 to $12,000 for 9 months of care from a midwife and $2,000 to $3,000 for perinatal care from a doula. In that context, paying $100 each month for high-quality, evidence-based pediatric care is not that much money.

“People who value you will pay you what you’re worth.” - Dr. Tonya McDonald

Dr. McDonald also talks about folks in her community who pay $125 for lash extensions plus $75 every 2 to 3 weeks for maintenance of her lashes. In that context, paying $100 each month for high-quality, evidence-based pediatric care is not that much money. She goes on to say that “People who value you will pay you what you’re worth. And those who don’t want to pay you what you’re worth probably wouldn’t pay you consistently for the long term, even if you were half the price because they just don’t value you.”

What are the monthly expenses like for a house call only Pediatric Practice?

Dr. Tonya McDonald works out of a co-working space and she’s surrounded by other entrepreneurs. These folks are smart risk-takers, they’re all about new ideas, and they help her to become a better business person. By renting space at a co-working space, she doesn’t have to use her home address as her business address. She also has storage space for her supplies as a part of her rent, which is $300 per month.

She bought a separate car via her business because it’s easier and cheaper to maintain with commercial insurance. Buying this relatively inexpensive car helps to build credit for her business as well. She buys a lot of her supplies via Henry Schein and Amazon, and she even splits supplies with other local pediatricians. This helps to keep her overhead low.

They are not able to dispense medications in Texas, because it’s not legal for physicians to dispense medications in Texas. This is one of the rare exceptions in the DPC landscape, as virtually every other state in the US allows for physicians to dispense medications from their offices, but not Texas.

Malpractice Insurance is $71 monthly for claims-made coverage. She shopped around and looked at 4 different carriers and also negotiated. She states that as a DPC practice, you have a lower volume, you don’t have 2,000 or more patients, so you should be paying a lower malpractice insurance rate. She expects her malpractice insurance to max out at $300 per month.

What do you do for Pediatric Vaccines in your direct primary care practice?

Dr. McDonald has partnered with some pediatricians in town to purchase single vaccines from their bulk stock. She has a PedsPal account, so she knows how many vaccines she’ll need for the year, and she keeps a log of what she uses and pays the pediatrician for these vaccines. She then bills her patients directly for the vaccine cost, at cost. If her patients are uninsured, she directs them to the county health department for their pediatric vaccines, which are $5 per shot. Finally, children over 7 can get their shots directly from the pharmacy, covered by the insurance with no copays, so she directs families to this option as well. For a few of her patients, she can give the vaccine and bill through VaxCare, which bills the patient’s insurance for the vaccine.

Thank you for reading! To watch the full conversation, see our YouTube video below.

Resources for starting and growing a direct primary care practice

If you’re interested in learning more about starting and growing your direct primary care practice, head over to our courses where you can learn how to attract more patients to your practice, write the perfect business plan, or find the perfect space for your growing DPC practice.

Sincerely, Dr. Paul Thomas

How to Get More Referrals For Your Direct Primary Care Practice

How to Get More Referrals for your Direct Primary Care Practice

Direct primary care doctors often want to know how to get more referrals to their direct primary care offices from the local healthcare ecosystem. How do you get the nursing staff and discharge coordinators to send patients from the hospital, emergency department, specialist clinics, or urgent care clinics to your direct primary care practice?

One good way is to go to those places and meet with the nursing staff, front desk staff, and physicians. Our practice in Detroit is called Plum Health DPC, and we've gone to all of the local urgent care clinics and emergency departments to make sure that our practice is listed as a Primary Care office accepting new patients. We’ve also visited the handful of specialist offices in the Detroit community to make them aware of our services.

What you should bring with you:

  1. A flyer describing your services, usually an 8.5 x 11 inch page with information on the front and back. Bonus points if it’s in full color.

  2. A stack of business cards with your name, title, email address, street address, and phone number.

  3. Your smiling, positive, outgoing self. Use positive body language to communicate that the patients being referred to your office will be in good hands.

To go above and beyond, maybe you could act like a drug rep and bring lunch - a box of Jimmy Johns or something similar - to the emergency department break room and introduce yourself to all of the ED workers. You can bring lunch to the specialists’ offices and urgent care clinics in your community as well.

Good luck with your journey! - Dr. Paul Thomas

Here’s a portion of our promotional flyer that we hand out to our local businesses and local healthcare ecosystem, like the emergency departments, specialist offices, and urgent care clinics.

Here’s a portion of our promotional flyer that we hand out to our local businesses and local healthcare ecosystem, like the emergency departments, specialist offices, and urgent care clinics.

Managing Your Google Search Console for Direct Primary Care Doctors

Over the last 3 months, we've gained 143 new patients in our Direct Primary Care practice - 42 in November, 57 in December, and 44 in January. One of the big things that helps us get there is Search Engine Optimization (SEO). If you're not familiar with this skill, and how to use SEO to your advantage, you're missing out on patients who could use your service.

You see, everyday, people are trying to solve their health care challenges. They’re looking for kind, compassionate, caring physicians to help them with their medical problems. They’re looking for affordable care and convenient service.

To find this service, patients turn to Google and use search terms like “affordable doctor near me” or “family doctor accepting patients near me.”

So, one of the biggest and most important ways for patients to find you is through Google and Search Engine Optimization related to this platform. Every month, Google sends me a report for Plum Health DPC showing my performance over the last 1 month and last 3 months.

This last month, we had about 39,200 impressions on Google and 649 web clicks via the Google platform. That’s about 1,300 impressions each day and 21 clicks each day! If you know that it takes about 20 web visitors to create 1 new enrollment, all of this information is encouraging.

Over the last 3 months, we’ve had roughly 40 to 50 new enrollments each month, and a lot of our success comes from managing our Google Search Console effectively and doubling down on Search Engine Optimization.

Essentially, you want to find the Google Search terms that are meaningful for your business in your Google Search Console report and then create content around those search terms.

If you’re struggling with your growth and you haven’t gone “all in” on search engine optimization, let this be a wake-up call regarding the power of this Google search engine platform. I know that these may not be the most comfortable topics for a doctor, but these are the tools that you’ll need to master in order to create a thriving Direct Primary Care practice.

If you want to take a deeper dive on these concepts, check out our Take Action page or take our course on Attracting More Patients to Your Direct Primary Care practice. Thanks for reading and watching! - Dr. Paul Thomas

Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attract…

Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.

Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attract…

Over the last 3 months, we’ve had 118,000 impressions on Google and 1,760 clicks through to our Plum Health DPC website. All of this is a part of our strategy to grow our practice. You can learn more about these techniques with our course on Attracting New Patients to Your Direct Primary Care Practice.

Direct Primary Care Book Nearing the Finish Line

I’m really excited because my second book on Direct Primary Care is nearing the finish line! I’ve written 20 chapters and 120,000 words about the process of starting and growing a direct primary care practice. Many of the lessons in the book have been learned the hard way - through my own experiences and my own failures in starting a practice. I also share about my victories and successes, as well as the lessons learned from conferences and speaking to other Direct Primary Care doctors, like the lessons learned through the conversations on this website. If you’d like to sign up to receive an email notification about the progress of the book, just drop me a line at Paul@StartupDPC.com or leave your email in the “Subscribe” box at the bottom of the page. Thanks for reading! - Dr. Paul Thomas

Wow! that word count tho - getting up there with 120,643 words in my next book on how to start and grow a direct primary care practice.

Wow! that word count tho - getting up there with 120,643 words in my next book on how to start and grow a direct primary care practice.

Startup DPC Show Episode 5: is Direct Primary Care feasible for Pediatricians?

is a direct primary care practice feasible for a pediatric doctor?

There are so compassionate doctors out there who want to take better care of their patients, and they see the direct primary care (DPC) model as a way to accomplish this honorable goal. During our Startup DPC Show Episode 5, we talk with Dr. Ashley Walker, MD of Hurley Medical Center about what it takes to start a Pediatric-focused direct primary care practice. For some context, this interview was recorded in mid-October 2019.

Ashley Walker, MD is a second-year pediatric resident at Hurley Medical Center. She has worked in the military as a general practitioner and is now completing her Pediatric Residency. Therefore, Dr. Walker has a unique perspective and should she start a DPC practice, she will bring her own unique strengths and insights to that practice.

Why do you want to go into the Direct Primary Care Model?

Dr. Walker discusses why she wants to start a DPC practice, and she talks about having more autonomy to do what’s right for her patients.

How much should pediatricians charge for direct primary care services?

Most Family Medicine direct primary care practices charge a price that’s based on age, and it increases as a patient ages. Our price point for kids is $10 per month for kids, which would not be sustainable for a pediatric practice. Other price points in the marketplace include places like Nova Direct Primary Care, and they charge $29 per month for pediatric patients.

During our conversation, I thought of a physician I met at the 2018 AAFP DPC Summit, Dr. J. Bryan Hill at Gold Standard Pediatrics. His prices are as follows:

·      ​Birth to 2 Years: $70 per month

·      2 Years to 12 Years: $45 per month

·      12 Years to 18 Years: $35 per month

There are definitely fewer pediatricians operating DPC practices, so I was unable to find an average cost at this time, but the above is a reasonable place to start. The idea is that younger children will need more frequent visits, and thus will pay more for the service informs Dr. Hill’s price points.

This pediatric pricing is in contrast to how adult medicine pricing works for the typical DPC practice. The adult pricing usually increases as patients increase in age, with geriatric patients paying the most. In pediatric pricing, the youngest children will pay the most because they require more care and attention and more frequent visits.

Are There Conferences Where You Can Learn More About Direct Primary Care?

There are three major conferences where you can learn more about Direct Primary Care:

Paul Thomas, MD of Plum Health DPC and Ashley Walker, MD of Hurley Medical Center talk about what it takes to start a Pediatric-focused Direct Primary Care practice. We had fun with this one!

Paul Thomas, MD of Plum Health DPC and Ashley Walker, MD of Hurley Medical Center talk about what it takes to start a Pediatric-focused Direct Primary Care practice. We had fun with this one!

  • Docs 4 Patient Care Foundation DPC Nuts and Bolts Conference

  • American Academy of Family Physicians (AAFP) DPC Summit

  • Hint Summit 2020 — Take Direct Primary Care to New Heights

Is Direct Primary Care a more equitable way to practice Medicine?

I believe that direct primary care is a more equitable way of delivering primary care medicine. First, there are so many people who fall through the cracks of our current health insurance based system for delivering care. If you earn too much so that you’re disqualified from Medicaid and if you don’t earn enough to comfortably afford private insurance, the current fee-for-service can be harmful. DPC gives folks another option for receiving high-quality, compassionate primary care medical services.

Specifically for Dr. Walker in Flint, Michigan, anytime you work in an urban, underserved community, you have a great opportunity to give back to your community.

Are patients allowed to pay for Direct Primary Care services with HSA Funds?

As written, the current tax code precludes folks from using their HSA funds to pay for direct primary care services. Pragmatically, people are using their HSA funds to pay for direct primary care services. It’s up to you, with input from your trusted lawyer and trusted accountant regarding whether or not you want to take the additional risk of accepting payments via your patients’ HSA accounts.

How can you balance home and work life when you are a Direct Primary Care doctor?

You start by setting clear expectations for your patients about how you want them to treat you. You can teach people how to treat you by the way you respond to their requests. For example, it’s really good to be responsive to your patients’ phone calls, text messages, and emails. However, sometimes it’s better to be more responsive during the week days and normal business hours and less responsive during the weekends and after hours for non-urgent concerns. Of course if there’s an urgent or emergent concern, you should respond immediately and give proper guidance.

For me, I really protect my Saturdays and Sundays as dedicated time with my family. I make sure that all of my patients are aware of this. I also take enough vacation time to stay fresh and focused when I’m at the office and to create great memories with my family. This is a balancing act, and over time you can figure this out.

For patients who work long hours and can’t come in during normal business hours of 9 am to 5 pm, I can come in to the office early and see them at 8 am or stay late until 6 pm. I do this on mornings or evenings when my spouse is working so that I can maximize the time that I have with my family.

Do Direct Primary Care doctors typically use an answering service?

For me, all of my patients have my cell phone number so they can easily text or email me with their concerns. With their concerns clearly communicated, I can easily triage their text messages and concerns. I haven’t used an answering service for this reason. I think the majority of DPC doctors operate like this.

How do you negotiate prices for meds, labs, and imaging services?

There are typically flat prices from Medication Wholesalers like ANDA Meds out of Florida or Bonita Pharmaceuticals here in Michigan. We use Regional Medical Imaging in Flint, Michigan, and they have flat cash prices for their imaging services. We have a list of our prices and when we order an imaging study for one of our patients, we simply show them the price points and ask if they’d like to pay cash for the imaging study or use their insurance plans. For Lab services, this is a bit of a game and it takes grit and determination to get the lowest prices, especially when you’re working with LabCorp or Quest Diagnostics. My best advice is to ask around for other DPC practices’ price points on laboratory services and see if one of these lab companies will match those prices. Keep calling and asking until you get what you want.

How often do you do point-of-care testing?

We do point-of-care testing frequently. Just about every week, we’ll run an EKG, typically for folks with anxiety-related or musculoskeletal-related chest pain. An EKG machine costs about $1,700, so it’s an investment but ultimately worth the cost for the value it provides to our practice.

We also have a PFT machine that cost us about $700. This is another useful tool in our office. We do point of care glucose testing, fecal occult blood testing, rapid flu, and rapid strep testing. We also have a microscope in the office and we use this just about every other week or every month to help in diagnosing a case of vaginitis.

We don’t offer point-of-care testing for lipid panels or A1c testing because we get the results next day through our laboratory vendor.

Is Malpractice Insurance Affordable for Direct Primary Care Practices?

The biggest line items in your budget are square footage and staffing. If you hire a medical assistant and pay them $17.50 per hour, this will come out to $3,400 each month including salary and payroll taxes. When we were renting a small space, it was $600 each month. Now, we’re renting a larger space and it’s $2,800 each month. Each month, we buy roughly $1,500 to $2,000 in medications. Each month, we spend $1,500 to $2,000 on labs. These are the bigger line items in our budget.

As for malpractice insurance, it comes out to roughly $450 monthly or $6,000 for the year at our practice. Also, our practice in Detroit has some of the highest malpractice rates in the State of Michigan because I was told by my insurance broker that Wayne County is a highly litigious county.

How do you or how should you staff your clinic?

As a solo doctor, you can handle many of the daily tasks in your DPC practice and you don’t necessarily need to hire a Medical Assistant or Nurse. However, hiring a Medical Assistant to help you draw blood, fill out forms, return faxes, call the lab company, take incoming phone calls, and go through the contract with prospective patients can be tremendously helpful. This can free up your time to spend more of your time and energy to focus on patient care and grow your business by reaching out to new patients and small businesses with employees who may want to sign up for your service.

Thanks for reading and thanks for watching - sincerely thank you to Dr. Ashley Walker for the excellent questions about direct primary care - I wish you the best of luck in your journey!

If you’re looking for more excellent content like this that can help you start and grow your direct primary care practice, check out our courses on Writing a Business Plan, Attracting More Patients to your DPC practice, and How to Find the Perfect Space for your DPC practice.

- Dr. Paul Thomas, MD

What are the Ages of the Patients in Your Direct Primary Care Practice?

How Old Are the Patients in Your Direct Primary Care Practice?

A question that comes up frequently is how old are the patients that populate your direct primary care practice? I have been asked this question several times by reporters, medical students, prospective direct primary doctors, and fellow direct primary care colleagues.

In this blog post and the accompanying video, I tackle this question head on! First of all, I am a primary care physician and a family medicine doctor, and that means that I take care of patients of all ages and stages. All patients are welcome at our practice regardless of age.

Currently, our youngest patient is two months old and our oldest patient is 102 years old. That being said the majority of our members at Plum Health DPC are between the ages of 20 and 65 years. 

I think there are a number of factors at play that cause the majority of our patients to be in that demographic.

First of all, we are a primarily urban practice, and we take care of several young urban professionals who are highly mobile and without children. Detroit and Southeast Michigan has a strong economic output, that attracts top talent to the region in various professions like law, medicine, automotive engineering, and others. Perhaps we would have more pediatric patients if we were in a suburban community where there are more children and families.

Second, I am 32 years old and I primarily use Facebook, Instagram, YouTube, and LinkedIn to market my direct primary care practice. These social media platforms typically have users that are my age. Facebook may skew a little bit older, and Instagram may skew a little bit younger in terms of age, but whenever I post on their social media platforms, the audience is primarily within my age demographic.

Third, the people that I know trust me and are more likely to become my patients. The people that I know are mostly my age, plus or minus a few years. That probably skews our data or the number of patients in our practice who are around the age of 32 somewhat. I’d be willing to wager that if you sought out a direct primary care doctor who is 45 years of age, they will likely have the majority of patients around their age, especially if they are marketing to them using social media channels in which they have the most contacts and connections in their own age demographic.

Fourth, our country provides health insurance coverage for people under age 26 through the affordable care act. As long as a child’s parents have health insurance, that child will be covered under their parents’ health insurance plan. Also, those individuals over 65 are covered by Medicare, and because they may be on a fixed income they may be less inclined to seek out a direct primary care practice where they have to pay over and above their Medicare coverage.

In this image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zer…

In this image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zero and one year of age, and they have no lines to represent them but there is a small gap between the Y access of the chart and the one-year-olds. That gap represents the 0 year olds.

In the above image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zero and one year of age, and they have no lines to represent them but there is a small gap between the Y access of the chart and the one-year-olds. 

Thank you so much for reading and watching, I truly appreciate all of you who are taking the time to learn more about direct primary care!

If you live in the Detroit area and he would like to become a patient of our direct primary care practice, you can find out more on our website, www.plumhealthdpc.com

If you are a direct primary care doctor and you’re ready to up your game, to attract more patients, and to grow your direct primary care practice, take a look at the other materials on our website, specifically the courses on our take action page. 

Thanks again for reading and watching, - Dr. Paul Thomas

Startup DPC Mailbag: patient population, future of Direct Primary Care, weaknesses of the DPC model

Just about every day, there is a medical student, medical resident, or practicing physician who reaches out to me about Direct Primary Care, my book, or my practice Plum Health DPC. This time around, a medical student from Temple University read my book, Direct Primary Care: The Cure for Our Broken Healthcare System and sent the following email. I’ve done my best to answer all of the questions (in bold).

Our book, Direct Primary Care: The Cure for Our Broken Healthcare System, has recently received 40 ratings and reviews on Amazon. One year after writing the book, it’s still generating good questions and conversations around Direct Primary Care and …

Our book, Direct Primary Care: The Cure for Our Broken Healthcare System, has recently received 40 ratings and reviews on Amazon. One year after writing the book, it’s still generating good questions and conversations around Direct Primary Care and healthcare policy and practice.

Without further ado, here are the questions:

First of all, thank you for writing this book. I absolutely love the fundamental principles of family medicine but was discouraged when I saw very busy doctors during my rotation getting burned out. All of the reasons to go into primary care (or medicine in general) that you had mentioned in your book very much resonated with me. I want to be the change and provide the care that my future patients deserve. 

Like I mentioned to you before, I did have some followup questions: 

What is your patient population like in your Direct Primary Care practice?

Regarding patient population, what type of patients do you mostly see? If patients have to pay a monthly fee, I would think that you mostly see people who need frequent care i.e. kids with recurrent infections/asthma attacks/allergies and elderly with many chronic diseases. What proportion of your patients is in their 20-40s? And I wouldn’t think Medicaid patients who join the membership since they can see doctors for free (or ~$5). Trying to get a sense of what type of patients I’ll see if I go into this. 

First, our patient population is broad and diverse. Our youngest patient is 6 months old and our oldest patient is now 102 years old. However, the majority of our patients are in the 30 to 65 years of age range. They typically have some sort of health insurance, but they choose to use our service because we offer a wow experience and deliver excellent care and service with each visit.

Our patients have very diverse financial situations as well. We take care of many people who fall through the cracks of the traditional system. For instance, we take care of many people who are bartenders, hairdressers, and truck drivers. These folks earn too much to qualify for Medicaid, but don’t earn enough to afford private health insurance coverage. The cutoff for Medicaid in Michigan is roughly $17,000 for an individual.

But some of our patients are independently wealthy, the business elite in our community. They use our services because we offer excellent service, on-time appointments, and no-wait appointments.

We also work with businesses to take care of their employees. Many business have fewer than 50 full-time equivalent employees. When this is the case, the business is not mandated to offer private health insurance. But, many of these businesses want to offer some sort of health care benefit to their employees, so they choose our service.

How can you help patients who can’t afford your Direct Primary Care membership fees?

And about the patient with herpes outbreak you mentioned, was she financially capable of paying the monthly fee to get the care from you? Did she have to agree on the membership fee before she could get the medications she needed? Do you have different payment plans for those who can’t afford the regular prices? How do you go about doing that to offer care to the financially unstable individuals, while not making it seem unfair to those paying the regular prices? 

For that particular patient, she is still a member of our service. She comes in quarterly to have her chronic medical conditions managed, including her herpes simplex virus. She is financially capable of paying our monthly fee - she drives a bus for a local school district and cannot afford private insurance, but she can afford our primary care service.

As for folks who can’t pay for our service, we offer a number of ways to help people in our community and to do no financial harm. First, if someone cannot afford our services, we can send them resources to help them enroll in Medicaid or a discounted Affordable Care Act plan. There are also free clinics in our community and FQHCs that we recommend. For our patients who can no longer afford our membership fees, we help them to find a doctor who they can afford through the above resources, and then we close out their account. We don’t send people who can’t pay to collections.

Are patients joining your Direct Primary Care practice because of high costs?

Regarding finances, what are the common complaints that your patients have? Do they have trouble paying for expensive imaging tests (and in that case, do you refer people to specialists that are covered by their insurance)? Do they have problems meeting their deductible since membership fees don’t count towards their deductible? And do you foresee a policy change in the near future that will allow patients to have their membership fee count towards their deductible? 

Our patients are concerned about the high cost of care across the board. Every week we help someone find a lower price on labs, medications, and imaging services. We leverage local resources, like independent or free-standing imaging centers, to get cash prices on imaging studies that are often 50 to 90% lower than what these same imaging services companies charge insurance carriers.

I have not heard any concerns from my patients about our membership fees not being categorized as a qualifying expense for their health insurance deductibles. I’ve never had a patient leave my service for the above reason. I don’t really see public policy changing in this regard.

That being said, most people don’t sign up for our service to save money. They sign up for our service because they have access to a trusted physician.

The Growing Direct Primary Care movement and System Changes

Regarding the future of DPC, as DPC gets more ubiquitous (which I am hoping it will), what potential problems do you see arising? Is there effort being made to change the healthcare system in a way that separates primary care from insurance? And how do you see DPC surviving in a society where big hospitals are dominating over healthcare?

You’re right - DPC is growing! When I first started my practice in November 2016, there were roughly 400 Direct Primary Care practices across the country. Now, there’s roughly 1,200 DPC practices across the country! This is exciting because it’s starting to become normal for people to have a Direct Primary Care doctor - it’s no longer a fringe thing to have a DPC doc.

Ideally, DPC would grow to have every primary care physician and every person in the United States using the DPC model of care. Pragmatically, there’s probably an 80/20 rule at play, where 80 percent of people are comfortable with their health insurance and 20 percent of people are willing to make a change to DPC.

I think the overall healthcare system has started to change. People have started to see their insurance as a tool to protect them from bankruptcy and our services in the Direct Primary Care model as a way to get excellent primary care service.

I see Direct Primary Care surviving and thriving in any environment. We’ve already seen DPC docs create successful practices in urban, rural, suburban, wealthy, middle class, and economically disadvantaged neighborhoods. Hospitals already dominate our healthcare ecosystem here in Detroit, and we’ve been very successful in growing our DPC practice because we give patients what those juggernauts can’t - a reliable, personable, supportive, caring, empathetic physician that is available when our patients need us.

Weaknesses in the Direct Primary Care Model

And lastly, what are some of the weaknesses of DPC that you see? Where do you see a need for improvement? Are there any limitations as a DPC doctor as opposed to a normal family medicine doctor (visiting patients in the hospital, delivering babies, etc.)?

The biggest weakness in Direct Primary Care is probably vaccine costs for children. Vaccines are free for most kids and families because of insurance coverage and Medicaid coverage. However, because we don’t bill or use insurance, we cannot get vaccines for the children in our practice for free. How we solve this in our clinic is to send children and families to local health departments or the hospital’s no-questions-asked vaccine clinic. In the future, there would be a great opportunity for a company to bill insurance on behalf of DPC doctors for vaccines only.

Can Direct Primary Care alleviate physician burnout?

You mentioned that DPC reduced your burnout but when you do feel burned out, what usually causes it?

As for burnout, I was feeling burned out for a number of reasons. I felt like I was spending far too much time on mandated data entry tasks, and ultimately that data was not useful for the individual health of my patients. I felt like I couldn’t get the care that I needed for my patients due to restrictive care networks and prior authorizations. I was feeling burned out because I was experiencing a loss of autonomy over my work.

I usually feel burnout when I’m overwhelmed with trivial tasks that don’t help my patients live healthier lives. I want to maximize the time I spend counseling and caring for my patients and minimize the time I spend typing into my computer or checking boxes. Practicing in the Direct Primary Care has allowed me to accomplish both of those goals.

Thank you for writing this book. I’m sure you’re inspiring not only your patients, but also future doctors, policymakers, and other healthcare workers. I hope this is the stepping stone towards transforming the broken healthcare system. 

Looking forward your response, Xxxx Xxxxxxxx

Thank you for your questions, I’m sincerely happy to help. - Dr. Paul Thomas with Startup DPC