Startup DPC

What are the Ages of the Patients in Your Direct Primary Care Practice?

How Old Are the Patients in Your Direct Primary Care Practice?

A question that comes up frequently is how old are the patients that populate your direct primary care practice? I have been asked this question several times by reporters, medical students, prospective direct primary doctors, and fellow direct primary care colleagues.

In this blog post and the accompanying video, I tackle this question head on! First of all, I am a primary care physician and a family medicine doctor, and that means that I take care of patients of all ages and stages. All patients are welcome at our practice regardless of age.

Currently, our youngest patient is two months old and our oldest patient is 102 years old. That being said the majority of our members at Plum Health DPC are between the ages of 20 and 65 years. 

I think there are a number of factors at play that cause the majority of our patients to be in that demographic.

First of all, we are a primarily urban practice, and we take care of several young urban professionals who are highly mobile and without children. Detroit and Southeast Michigan has a strong economic output, that attracts top talent to the region in various professions like law, medicine, automotive engineering, and others. Perhaps we would have more pediatric patients if we were in a suburban community where there are more children and families.

Second, I am 32 years old and I primarily use Facebook, Instagram, YouTube, and LinkedIn to market my direct primary care practice. These social media platforms typically have users that are my age. Facebook may skew a little bit older, and Instagram may skew a little bit younger in terms of age, but whenever I post on their social media platforms, the audience is primarily within my age demographic.

Third, the people that I know trust me and are more likely to become my patients. The people that I know are mostly my age, plus or minus a few years. That probably skews our data or the number of patients in our practice who are around the age of 32 somewhat. I’d be willing to wager that if you sought out a direct primary care doctor who is 45 years of age, they will likely have the majority of patients around their age, especially if they are marketing to them using social media channels in which they have the most contacts and connections in their own age demographic.

Fourth, our country provides health insurance coverage for people under age 26 through the affordable care act. As long as a child’s parents have health insurance, that child will be covered under their parents’ health insurance plan. Also, those individuals over 65 are covered by Medicare, and because they may be on a fixed income they may be less inclined to seek out a direct primary care practice where they have to pay over and above their Medicare coverage.

In this image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zer…

In this image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zero and one year of age, and they have no lines to represent them but there is a small gap between the Y access of the chart and the one-year-olds. That gap represents the 0 year olds.

In the above image, each individual orange line represents an individual patient, and you can see that we have one patient who is 102 years old. What is somewhat confusing about this image is that we have roughly 6 patients who are between the age of zero and one year of age, and they have no lines to represent them but there is a small gap between the Y access of the chart and the one-year-olds. 

Thank you so much for reading and watching, I truly appreciate all of you who are taking the time to learn more about direct primary care!

If you live in the Detroit area and he would like to become a patient of our direct primary care practice, you can find out more on our website, www.plumhealthdpc.com

If you are a direct primary care doctor and you’re ready to up your game, to attract more patients, and to grow your direct primary care practice, take a look at the other materials on our website, specifically the courses on our take action page. 

Thanks again for reading and watching, - Dr. Paul Thomas

Startup DPC Mailbag: patient population, future of Direct Primary Care, weaknesses of the DPC model

Just about every day, there is a medical student, medical resident, or practicing physician who reaches out to me about Direct Primary Care, my book, or my practice Plum Health DPC. This time around, a medical student from Temple University read my book, Direct Primary Care: The Cure for Our Broken Healthcare System and sent the following email. I’ve done my best to answer all of the questions (in bold).

Our book, Direct Primary Care: The Cure for Our Broken Healthcare System, has recently received 40 ratings and reviews on Amazon. One year after writing the book, it’s still generating good questions and conversations around Direct Primary Care and …

Our book, Direct Primary Care: The Cure for Our Broken Healthcare System, has recently received 40 ratings and reviews on Amazon. One year after writing the book, it’s still generating good questions and conversations around Direct Primary Care and healthcare policy and practice.

Without further ado, here are the questions:

First of all, thank you for writing this book. I absolutely love the fundamental principles of family medicine but was discouraged when I saw very busy doctors during my rotation getting burned out. All of the reasons to go into primary care (or medicine in general) that you had mentioned in your book very much resonated with me. I want to be the change and provide the care that my future patients deserve. 

Like I mentioned to you before, I did have some followup questions: 

What is your patient population like in your Direct Primary Care practice?

Regarding patient population, what type of patients do you mostly see? If patients have to pay a monthly fee, I would think that you mostly see people who need frequent care i.e. kids with recurrent infections/asthma attacks/allergies and elderly with many chronic diseases. What proportion of your patients is in their 20-40s? And I wouldn’t think Medicaid patients who join the membership since they can see doctors for free (or ~$5). Trying to get a sense of what type of patients I’ll see if I go into this. 

First, our patient population is broad and diverse. Our youngest patient is 6 months old and our oldest patient is now 102 years old. However, the majority of our patients are in the 30 to 65 years of age range. They typically have some sort of health insurance, but they choose to use our service because we offer a wow experience and deliver excellent care and service with each visit.

Our patients have very diverse financial situations as well. We take care of many people who fall through the cracks of the traditional system. For instance, we take care of many people who are bartenders, hairdressers, and truck drivers. These folks earn too much to qualify for Medicaid, but don’t earn enough to afford private health insurance coverage. The cutoff for Medicaid in Michigan is roughly $17,000 for an individual.

But some of our patients are independently wealthy, the business elite in our community. They use our services because we offer excellent service, on-time appointments, and no-wait appointments.

We also work with businesses to take care of their employees. Many business have fewer than 50 full-time equivalent employees. When this is the case, the business is not mandated to offer private health insurance. But, many of these businesses want to offer some sort of health care benefit to their employees, so they choose our service.

How can you help patients who can’t afford your Direct Primary Care membership fees?

And about the patient with herpes outbreak you mentioned, was she financially capable of paying the monthly fee to get the care from you? Did she have to agree on the membership fee before she could get the medications she needed? Do you have different payment plans for those who can’t afford the regular prices? How do you go about doing that to offer care to the financially unstable individuals, while not making it seem unfair to those paying the regular prices? 

For that particular patient, she is still a member of our service. She comes in quarterly to have her chronic medical conditions managed, including her herpes simplex virus. She is financially capable of paying our monthly fee - she drives a bus for a local school district and cannot afford private insurance, but she can afford our primary care service.

As for folks who can’t pay for our service, we offer a number of ways to help people in our community and to do no financial harm. First, if someone cannot afford our services, we can send them resources to help them enroll in Medicaid or a discounted Affordable Care Act plan. There are also free clinics in our community and FQHCs that we recommend. For our patients who can no longer afford our membership fees, we help them to find a doctor who they can afford through the above resources, and then we close out their account. We don’t send people who can’t pay to collections.

Are patients joining your Direct Primary Care practice because of high costs?

Regarding finances, what are the common complaints that your patients have? Do they have trouble paying for expensive imaging tests (and in that case, do you refer people to specialists that are covered by their insurance)? Do they have problems meeting their deductible since membership fees don’t count towards their deductible? And do you foresee a policy change in the near future that will allow patients to have their membership fee count towards their deductible? 

Our patients are concerned about the high cost of care across the board. Every week we help someone find a lower price on labs, medications, and imaging services. We leverage local resources, like independent or free-standing imaging centers, to get cash prices on imaging studies that are often 50 to 90% lower than what these same imaging services companies charge insurance carriers.

I have not heard any concerns from my patients about our membership fees not being categorized as a qualifying expense for their health insurance deductibles. I’ve never had a patient leave my service for the above reason. I don’t really see public policy changing in this regard.

That being said, most people don’t sign up for our service to save money. They sign up for our service because they have access to a trusted physician.

The Growing Direct Primary Care movement and System Changes

Regarding the future of DPC, as DPC gets more ubiquitous (which I am hoping it will), what potential problems do you see arising? Is there effort being made to change the healthcare system in a way that separates primary care from insurance? And how do you see DPC surviving in a society where big hospitals are dominating over healthcare?

You’re right - DPC is growing! When I first started my practice in November 2016, there were roughly 400 Direct Primary Care practices across the country. Now, there’s roughly 1,200 DPC practices across the country! This is exciting because it’s starting to become normal for people to have a Direct Primary Care doctor - it’s no longer a fringe thing to have a DPC doc.

Ideally, DPC would grow to have every primary care physician and every person in the United States using the DPC model of care. Pragmatically, there’s probably an 80/20 rule at play, where 80 percent of people are comfortable with their health insurance and 20 percent of people are willing to make a change to DPC.

I think the overall healthcare system has started to change. People have started to see their insurance as a tool to protect them from bankruptcy and our services in the Direct Primary Care model as a way to get excellent primary care service.

I see Direct Primary Care surviving and thriving in any environment. We’ve already seen DPC docs create successful practices in urban, rural, suburban, wealthy, middle class, and economically disadvantaged neighborhoods. Hospitals already dominate our healthcare ecosystem here in Detroit, and we’ve been very successful in growing our DPC practice because we give patients what those juggernauts can’t - a reliable, personable, supportive, caring, empathetic physician that is available when our patients need us.

Weaknesses in the Direct Primary Care Model

And lastly, what are some of the weaknesses of DPC that you see? Where do you see a need for improvement? Are there any limitations as a DPC doctor as opposed to a normal family medicine doctor (visiting patients in the hospital, delivering babies, etc.)?

The biggest weakness in Direct Primary Care is probably vaccine costs for children. Vaccines are free for most kids and families because of insurance coverage and Medicaid coverage. However, because we don’t bill or use insurance, we cannot get vaccines for the children in our practice for free. How we solve this in our clinic is to send children and families to local health departments or the hospital’s no-questions-asked vaccine clinic. In the future, there would be a great opportunity for a company to bill insurance on behalf of DPC doctors for vaccines only.

Can Direct Primary Care alleviate physician burnout?

You mentioned that DPC reduced your burnout but when you do feel burned out, what usually causes it?

As for burnout, I was feeling burned out for a number of reasons. I felt like I was spending far too much time on mandated data entry tasks, and ultimately that data was not useful for the individual health of my patients. I felt like I couldn’t get the care that I needed for my patients due to restrictive care networks and prior authorizations. I was feeling burned out because I was experiencing a loss of autonomy over my work.

I usually feel burnout when I’m overwhelmed with trivial tasks that don’t help my patients live healthier lives. I want to maximize the time I spend counseling and caring for my patients and minimize the time I spend typing into my computer or checking boxes. Practicing in the Direct Primary Care has allowed me to accomplish both of those goals.

Thank you for writing this book. I’m sure you’re inspiring not only your patients, but also future doctors, policymakers, and other healthcare workers. I hope this is the stepping stone towards transforming the broken healthcare system. 

Looking forward your response, Xxxx Xxxxxxxx

Thank you for your questions, I’m sincerely happy to help. - Dr. Paul Thomas with Startup DPC

Dr. Paul Thomas Featured on the Soul of Enterprise Podcast

This month, I was featured on the Soul of Enterprise Podcast and we had a great conversation around the Direct Primary Care Model and some of the challenges and opportunities therein. They also give a shoutout to the new Startup DPC platform, and how to start and grow your own Direct Primary Care practice. Here’s what they wrote:

WHAT HAPPENS WHEN A SMART DOCTOR RECOGNIZES THAT THERE IS A BETTER WAY?

Is it possible for family physician to operate under a subscription-based business model, priced below what you pay for your mobile phone service? What about services not covered by the subscription? Could those be priced with full certainty and transparency?

For episode 269, we had the pleasure of interviewing Dr. Paul Thomas, founder of Plum Health DPC. Dr. Paul Thomas is a board-certified family medicine physician practicing in Corktown, Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County. His mission is to deliver affordable, accessible health care services in Detroit and beyond. He has been featured on WDIV-TV Channel 4, WXYZ Channel 7, Crain's Detroit Business and CBS Radio. He has been a speaker at TEDxDetroit. He is a graduate of Wayne State University School of Medicine and now a Clinical Assistant Professor. Finally, he is an author of the book Direct Primary Care: The Cure for Our Broken Healthcare System.

Below are show notes and questions we asked our guest. Use these to help guide you along when listening to the podcast (embedded above).

Ed’s Questions

  • What is Direct Primary Care?

  • Based on an interview I saw you do, there’s no wait time for patients?

  • Why did you go this route—Direct Primary Care?

  • You were burned out in your residency. What was the moment that you said I can’t do what most people are signing up to do?

  • Most time patients do get with their doctors is spent with the doctor typing and facing a screen.

  • What are some of things that are covered in your clinic?

  • What you are capable of doing in your practice is probably 80-90% of what a healthy patient would need in a given year?

  • It would cost me personally about $840 in your practice. If you’re so cheap, why is healthcare so expensive?

  • It’s said America pays more than the average OECD country, but there’s no price transparency in the system, which inflates those prices, correct?

  • What are some of the barriers you see that are still in the way of physicians getting into DPC and patients being able to access DPC?

  • When you did start, did you consider other pricing models? Yours is based on age, but did you consider, for example, response times, or different services you would include and exclude?

  • Do you have any jumpers, and by that I mean people who pay for a month and then leave, then come back six months later?

  • You’re now also offering rates to small businesses in your area?

  • And the companies pay your membership as part of the employees benefit package?

  • You believe that patients should also have a catastrophic health insurance plan?

  • We don’t expect our auto insurance to pay for gasoline but we do expect our health insurance to pay for a blood test. It’s absurd?

  • I was struck that in your TedX talk you used the phrase “living my truth,” take us through that, what does that phrase mean to you? 

Ron’s Questions

  • In your book, Direct Primary Care: The Cure for Our Broken Healthcare System, you cite a 2016 study performed by Medscape found 51% of physicians experience burnout. Burnout is defined as a loss of enthusiasm for work, feelings of cynicism, and a low sense of personal accomplishment. You felt this in your residency. How long did it take you to work up to 500 patients?

  • How did you market your practice, was it social media, word-of-mouth, press. I know you did a Tedx talk.

  • I know DPC is in the same family of Concierge Medicine, which has the reputation of being just for the elite, which isn’t true. But the DPC prices are usually less than a mobile phone bill.

  • On the cover of your book there’s a picture of you trying to catch sand through your hands. Can you explain that analogy?

  • You talk about technology and how there’s too much borrowing from Henry Ford’s assembly line, treating customers like commodities rather than human interaction. It’s not very efficient to sit and listen to your patient read you poetry. It is, however, highly effective. Would you agree with that?

  • You also talk how the average of GP doctors have 2,400 patients. Do you think this DPC model will alleviate this GP doctor shortage?

  • You talk about the growth of urgent care centers in the US is a symptom of a failed primary care system.

  • Do you feel that people who are not licensed could do some of the work now being done by physicians? What’s your view of occupational licensing and how it folds into this model/

  • You mentioned to Ed that insurance companies try to get as many dollars passing through the hands. They don’t seem to like the concierge or DPC models, not because they compete with actuarial based insurance but because they compete with pre-paid medical care. Did Michigan pass a law that made it clear that DPC is not an insurance product?

  • Just seems to be like insurance companies would like to block this model. Is that a fair statement?

  • There’s obviously some education going on with doctors with respect to DPC, but we also need to re-educate patients to see you even when they are healthy, not just when they are sick. Has that been an educational process to get patients to see you even when they don’t have an issue?

  • We talk a lot about the market share myth, that growth for the sake of the growth is the ideology of the cancer cell, not a sustainable, profitable business. You phrase it in your book as “Value over volume.” You must be asked a lot that healthcare is different than any other product or service we buy, how do you explain to people that it can be priced like other things we buy

  • Your model is restoring the sacred relationship between the patient and doctor. You’re bringing this back to the days of Marcus Welby.

  • I’ve read that most calls (82%) are received during normal business hours, that patients don’t abuse your time off. Has that been your experience unless there’s been an emergency?

  • Tell us about your new venture, www.startupdpc.com.

  • If you could wave a magic wand to reform healthcare, what would you do? [Price transparency and quality scores was Dr. Paul’s answer].

How To Listen to the Podcast:

How To get more Media Coverage for your direct primary care practice?

DPC Docs often wonder how they can get more media attention and more media coverage! Media coverage is crucial because it can amplify your message by one thousand fold. To be honest, this can be a tough process, as virtually every business wants to be featured in the media. But there are several steps that you can take to be featured in a big news outlet.

One of the first steps that you can take is to become Media Ready. What do I mean by Media Ready? You have to be ready to speak eloquently on air and therefore you have to practice. A great way to practice is by being interviewed on a local podcast. Speaking to reporters, being interviewed, and interacting with journalists is a skill that can be honed, and you can build that skill by working with podcasters. The more touches that you get, the better you'll become.

Action step: reach out to a local podcaster and ask if they'd be willing to feature you on their show. Repeat weekly until you sound amazing. Sometimes they will reach out to you, but more often you’ll have to reach out to them. Ask if they’d be interested in talking with you on their podcast. If so, great! If not, move on to the next opportunity.

Then, when a big media or show Program Producer is looking for a guest, they can listen to your previous material and decide if you'll be a good fit.

I’ve included our latest podcast interview (above) to illustrate that every podcast is a great opportunity - every interview helps me to be better and better, and every interview is an opportunity to reach the next customer, so I make time for as many interviews as possible.

Thanks for reading and listening! And, if you like this content, you’ll probably enjoy our course on Building a Sales Funnel. This course walks you through how to get more eyeballs to your website and therefore how to get more people to sign up for your Direct Primary Care practice.

Thanks again,

-Dr. Paul Thomas with Startup DPC