Direct Primary Care and Facebook

How Much Money Will You Make in Your Direct Primary Care Practice?

How Much Money Will You Make in Your Direct Primary Care Practice?

Doctors want to know how much money they’ll make when they start a direct primary care practice. This question came up in the Direct Primary Care Facebook Group. You can join it, here.

Here’s the question in full:

I’ve been looking into doing a DPC practice, however the numbers don’t make sense to me. If I charge a patients $100 a month for unlimited visits, as well as access to email and phone calls. so if I sign up 500 patients that’s $600000 a year. Taking out overhead I’m left with $400,000. But with unlimited visits that encourages pts to constantly come in and makes fir a busy practice and on top of it I’m doing emails and phone calls after hours and after taxes maybe taking home $250,000. Is this correct or am I missing something ? Is there a way to charge for visits in addition to the monthly fee ? Do you drop all insurances when you are dpc?

Here’s my answer:

Well, there’s a lot there.

First, if you’re doing it for the money, then this may not be the right path for you.

Second, there are so many intangible benefits to running a successful DPC practice, like more time with patients, greater autonomy and satisfaction with your practice of medicine.

Third, because you only have 500 patients, not 2,400 like a typical doctor, you see 5x’s fewer patients each day, leading to less stress and more time with your patients.

Fourth, your overhead is super high - there are ways to deliver excellent care at a lower cost than what you’re projecting.

I explain the ethos of this movement in great detail in my book and I give a ton of practical pointers there as well:

https://www.startupdpc.com/books

#StartupDPC

The my response was followed up with a follow-up question:

But overhead is related to where you practice so if you practice in an expensive area the rents will be expensive and people expect higher pay

To which I responded:

yes, that's true, but I think that's a smaller piece of the puzzle than you perceive it to be. In my experience monthly rent is a big expense, but just 5% of our current monthly revenue, so in no way is it the biggest expense. Plus, when you scale up and hire more doctors, the relative cost of your rent becomes much less.

STARTUP DPC - DIRECT PRIMARY CARE MASTER CLASS

Because there are no in-person conferences this year, we are hosting an intimate gathering of Direct Primary Care doctors who are looking to start and grow their DPC practices. We did this last year, and it was a rousing success! Join our Direct Primary Care Master Class on May 14th through May 15th, 2021 at our Plum Health DPC office in Detroit, Michigan and accelerate your growth as a DPC doctor.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

How to Boost A Facebook Post for your Direct Primary Care practice

Once you create engaging content on your blog, you can share that engaging content on your social media channels. LinkedIn and Facebook are perfect for sharing links from your blog posts to your contacts on your social media channels. Why is this? Because Facebook and LinkedIn allow their users or your audience to click through these links to reach your content.

The whole point of having a Sales Funnel is to move people from where they hang out - Google, Facebook. LinkedIn, Instagram, YouTube, and Amazon - to your website. You see, your potential customers cannot purchase your service via Google, Facebook, LinkedIn, Instagram, YouTube, or Amazon. Your potential customers can only purchase a membership from you when they’re on your website.

This is the bottom line: you want to drive traffic from these big websites and social media platforms to your website. So, once you create an engaging piece of content on your blog with an eye-catching image, you can then share that piece of content to your social media channels.

Facebook will actually tell you when your post is outperforming your other posts. For example, you might see a notification from Facebook that says “This post is performing better than 85% of your content” or something like that. When this happens, this is a reasonable time to boost your post.

Additionally, Facebook will sometimes offer you $10 to boost a post. This recently happened, so I took advantage of the $10 deal. Here’s what that looked like:

This is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.

This is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.

Above is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.

Here is the close-up view of that $10 Ad Credit - pretty enticing deal from Facebook.

Here is the close-up view of that $10 Ad Credit - pretty enticing deal from Facebook.

Once you finish boosting your post, you will see that your $10 Ad Credit has been claimed.

Start Up DPC Direct Primary Care Boosting a Post on Facebook Part 3.png

Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content. See below:

Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engag…

Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content.

Thanks for reading this basic overview on how to boost a Facebook post for your Direct Primary Care practice. If you’d like to take a deeper dive and see more about this process, check out our course on building a Sales Funnel for your Direct Primary Care practice.

-Dr. Paul Thomas with StartUpDPC