One Daily Habit to help you Market Your Direct Primary Care Practice

If you want to market your direct primary care practice, the best thing to do is to document what you do on a daily basis with pictures and short videos. This is a daily habit that can be very powerful for the growth of your personal brand and your business brand.

This is really important because you build a relationship with your audience, and they get to know and trust you. By seeing you consistently speaking about our sharing about your business or yourself, your audience will slowly get to know who you are. They will create a clear and consistent image of who you are as a person and as a doctor, and what your business offers.

Also, this is absolutely free! It only takes a few minutes of your time to get a photo or a video of you in your office doing what you do on a daily basis. Have your assistant or a physician colleague in your office help you with this. Have them hold your camera or iPhone or smartphone between you and the light source (window) in your office and share what’s going on that day.

You will get so many offers from people trying to help you to market your practice. If you have a smart phone and 30 minutes each day, you can absolutely do this on your own. The more you practice, the better your content will become. The point being, people who offer to shoot a glitzy video for you will charge you $2,000 - $3,000 for the video. AND the end result will not be as powerful as consistently telling your story on your own terms.

If you shoot a video with your smartphone, you can upload the video file directly from your phone to your YouTube Channel in a matter of minutes. You can then copy that YouTube video link and paste it into a blog post (just as I’ve done here) and this creates a loop. If customers find your YouTube Channel, they also find your Blog, and if they find your Blog, they also find your YouTube channel.

Keep it short and simple - address one topic at a time! Do not overwhelm your audience with too much information. If you remove a toenail, share about that one thing. If you lowered the cost of medications, share about that one thing. If you try to do too much in this format, it will be distracting or disorienting for your audience.

Remember, you have the attention of your audience for about 7 seconds or so.

If you want to learn more about this, take our Sales Funnel course where I show you more tips and tricks to grow your audience and get more patients to enroll in your practice.

Thanks for watching and have a great day,

-Dr. Paul Thomas

How to Boost A Facebook Post for your Direct Primary Care practice

Once you create engaging content on your blog, you can share that engaging content on your social media channels. LinkedIn and Facebook are perfect for sharing links from your blog posts to your contacts on your social media channels. Why is this? Because Facebook and LinkedIn allow their users or your audience to click through these links to reach your content.

The whole point of having a Sales Funnel is to move people from where they hang out - Google, Facebook. LinkedIn, Instagram, YouTube, and Amazon - to your website. You see, your potential customers cannot purchase your service via Google, Facebook, LinkedIn, Instagram, YouTube, or Amazon. Your potential customers can only purchase a membership from you when they’re on your website.

This is the bottom line: you want to drive traffic from these big websites and social media platforms to your website. So, once you create an engaging piece of content on your blog with an eye-catching image, you can then share that piece of content to your social media channels.

Facebook will actually tell you when your post is outperforming your other posts. For example, you might see a notification from Facebook that says “This post is performing better than 85% of your content” or something like that. When this happens, this is a reasonable time to boost your post.

Additionally, Facebook will sometimes offer you $10 to boost a post. This recently happened, so I took advantage of the $10 deal. Here’s what that looked like:

This is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.

Above is the view of my personal Facebook feed, tied to my business account with my Direct Primary Care Practice, Plum Health DPC. Once I log into my personal Facebook page, Facebook prompts me with a $10 Ad Credit to use towards my business account.

Here is the close-up view of that $10 Ad Credit - pretty enticing deal from Facebook.

Once you finish boosting your post, you will see that your $10 Ad Credit has been claimed.

Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content. See below:

Once you log in to your Facebook for Business Account, you can see the results of the Ad and Ad Credit. It’s too soon to see any results for this one, but for past $25 investments, I’ve reached about 3,000 new people and had 137 and 381 people engage with my content.

Thanks for reading this basic overview on how to boost a Facebook post for your Direct Primary Care practice. If you’d like to take a deeper dive and see more about this process, check out our course on building a Sales Funnel for your Direct Primary Care practice.

-Dr. Paul Thomas with StartUpDPC