This week was amazing in that I had a post go viral on LinkedIn. I’ve been posting weekly on my social media accounts for the last 3 to 4 years about my work with Direct Primary Care and our practice Plum Health DPC and this is the first time that I’ve had a post go viral.
Here’s the post in full from LinkedIn. If we’re not connected on LinkedIn, please feel free to reach out:
This focus on virality may seem like vanity, but it has important implications for our business at Plum Health and for the broader direct primary care movement. Here’s why going viral is important:
builds awareness for my personal and professional brands
gives me credibility as an authority on direct primary care, house calls, and health care in Detroit and beyond
increases traffic to our website, Plum Health DPC, as that link is at the bottom of the post
I can now use this post as a peg to engage with journalists, generating more news, more engagement, and getting more attention for my business
this post has increased new membership/sales for our direct primary care practice, Plum Health DPC
Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn
With that being said, I’m so excited to launch our newest course, Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice. I want to teach you everything I know about starting and growing a Direct Primary Care practice, and one of the most important lessons that I can teach you is how to use your personal brand to grow your practice. You can take the course, here.
HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?
If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.
The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.
Thanks for reading and watching, and best of luck in your direct primary care journey!
-Dr. Paul Thomas with Startup DPC