Family Medicine Doctor

Reviews for Dr. Paul Thomas at the DPC Summit 2021

Dr. Paul Thomas at the DPC Summit 2021

On July 17th, 2021, Dr. Paul Thomas presented at the DPC Summit 2021, hosted by the American Academy of Family Physicians. It was a phenomenal, and well-attended event, and it was an honor to be a part of it and presenting at such an important conference.

The presentation focused on branding and marketing for direct primary care doctors. Family doctors are not taught how to promote themselves or their work in a meaningful way. This presentation focuses on how to do just that, and how to attract new patients to a family medicine practice. It focuses on leveraging social media channels, search engine optimization, and social media.

Paul Thomas, MD presenting at the DPC Summit 2021 hosted by the American Academy of Family Physicians.

Reviews for Dr. Paul Thomas at the DPC Summit 2021

Dr. Paul Thomas’ session at the DPC Summit 2021 hosted by the American Academy of Family Physicians received high reviews for the effectiveness, clarity, organization, and subject knowledge of the presentation. Dr. Thomas’ presentation focused on Branding and Marketing for Direct Primary Care Doctors.

Here are some of the reviews for Dr. Paul Thomas’ presentation at the DPC Summit 2021:

  • This is consistently one of the best presentations that provides the most relevant content for the doctor just starting out their DPC practice. I would recommend this particular session for anyone before they decide on a name, even, as the information provided about that simple (not so simple) decision can make the rest of marketing, branding, etc. even easier.

  • Dr. Thomas was excellent as always! Gained a lot of insight into how to run social media with a DPC practice. Wow, that guy has energy. wondering when he has time to do any patient care with all that energy in marketing. If I decide to do this I will definitely use his information as a resource.

  • Enthusiasm and clear joy in practice was inspiring -- appreciate the broad overview of the basics that go in to branding as well as the resources shared

  • Dr. Paul, your book is great! Would like to visit you/your practice before I start my own DPC in California on 2022.

  • Wow, I learned so much from this. I feel like I know so little. This was wonderful

  • Really great speaker with passion.

  • Outstanding marketing info. Great principles. I'll be studying this!

  • Wonderful lecture for options and guidance on marketing

  • Such a great talk- thank you! | Enjoyed the book | Wonderful presentation!

Dr. Paul Thomas’ session at the DPC Summit 2021 hosted by the American Academy of Family Physicians received high reviews for the effectiveness, clarity, organization, and subject knowledge of the presentation. Dr. Thomas’ presentation focused on Branding and Marketing for Direct Primary Care Doctors.

You can see the full agenda for the DPC Summit, here: http://www.dpcsummit.org/agenda.html

What Should You Keep In Your Doctor's Bag for A House Call?

What Should You Keep In Your Doctor's Bag for A House Call?

First, get a cool doctor’s bag, like this one in the image from Gustin!

Fill it with cotton swabs, bandages, alcohol wipes, blood pressure cuff, thermometer, pulse oximeter, stethoscope, nitrile gloves, diagnostic set (otoscope at least).

Sometimes my patients need a joint injection, so I'll pre-fill a syringe with lidocaine and triamcinolone and inject the knee or shoulder as needed.

Sometimes my patients will need a blood draw, so I'll pack a butterfly needle and the tiger-top tube and lavendar tube. I'll do this last, so I can head to the office and spin the SST/serum separator tube/tiger-top tube and have Quest pick this up.

Why Are House Calls Important?

I make house calls because I believe that healthcare should be affordable and accessible. 🥼

That accessibility piece can be out of reach for some elderly and disabled patients who cannot leave their home. This is especially true in Detroit, where nearly one third of Detroiters lack access to reliable transportation. 🚗

Studies on the effects of house calls on healthcare outcomes show fewer hospitalizations 🏥, fewer emergency room visits, decrease in re-admissions (going back to the hospital shortly after discharge), and these house 🏠 calls save patients money 💵.

That’s why it’s important for me to offer this vital service. This pic was taken last week in the Five Points neighborhood. I’m proud of this work and of how we’re able to lower the cost of care and make excellent health care available to more people.

The vast majority of our visits take place in our offices - we have two locations where we take care of people face to face and by using virtual visits. But, house calls can be used at any time to help our patients who are shut in, who have mobility issues, or who have concerns where they’d prefer not to leave their homes.

From the American Academy of Family Physicians:

House calls, also referred to as home visits, are increasing in the United States. Approximately 40% of patient visits in the 1930s were house calls. By 1996, this decreased to 0.5% because insurance reimbursements for house calls decreased. The pendulum in the United States is swinging again to house calls because of the need to develop care models for the growing aging population.

More information from the American Academy of Family Physicians on the benefits of house calls:

The Independence at Home program demonstrated a 23% reduction in hospitalizations, a 27% decrease in 30-day readmissions, and a cost savings of $111 per beneficiary per month, which is a $70 million savings over three years. Similarly, a large systematic review (N = 46,154; nine studies) evaluating home-based primary care outcomes for homebound older adults reported fewer hospitalizations, hospital bed days of care, emergency department visits, long-term care admissions, and long-term bed days of care.

Thanks for reading and have a wonderful day,

-Dr. Paul Thomas

HOW CAN I LEARN MORE ABOUT STARTING AN DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

Direct Primary Care is Hard

Direct Primary Care is hard.

Fee-for-service is hard.

Choose your hard.

#DirectPrimaryCareIsHard #DPCisHARD

The secret is out - it’s hard to run a direct primary care practice. It’s hard to build a business from the ground up, to consistently communicate clearly with patients and their families. It’s hard to negotiate for better prices for lab services and it’s hard to learn how to draw blood. It’s hard to be responsible for ordering and dispensing medications for patients and for organizing a medication room. It’s hard to learn enough new skills to be successful in the direct primary care model.

But, it’s also hard to be an employed doctor in the fee-for-service model. It’s hard to have to see 20 to 30 patients each day. It’s hard to not have enough time to give your full time and care to your patients in the fee-for-service model. It’s hard to deal with the pajama notes and burnout that is associated with this fee-for-service style of practice.

Fortunately, you get to choose your hard.

You get to choose if you want to practice in the direct primary care model or in the fee-for-service model.

Choose wisely.

Can My Direct Primary Care Practice Succeed in a Rural Area?

Can My Direct Primary Care Practice Succeed in a Rural Area?

Yes! There are several direct primary care doctors who have been successful in rural areas.

One example is Beth Renzulli, MD in Middletown Delaware, and according to the 2010 Census, the population of the town is 18,871. Dr. Renzulli says, “This is the view from my backyard, about 7 miles from my practice. The practice location itself I would describe as small town, but we do serve some of the surrounding rural communities. Well Primary Care, Middletown, DE.”

“This is the view from my backyard, about 7 miles from my practice. The practice location itself I would describe as small town, but we do serve some of the surrounding rural communities. Well Primary Care, Middletown, DE.” - Beth Renzulli, MD

“This is the view from my backyard, about 7 miles from my practice. The practice location itself I would describe as small town, but we do serve some of the surrounding rural communities. Well Primary Care, Middletown, DE.” - Beth Renzulli, MD

How Many New Patients Will You Get Each Month with a Rural Direct Primary Care Practice?

Another successful direct primary care doctor in a rural community is Noemi Gamel, MD with Culver Pediatrics in Culver, Indiana. Dr. Gamel says, “I just opened in August and I am at 31 patients. So I am not sure about "successful" yet. I live in rural Indiana. 3 miles from the center of a town with a population of 1500. Marshall County has a population of 50,000. My clinic is the front part of my house. My neighbors are soybean fields, corn fields, and cows. I LOVE being a small town rural pediatrician!”

In my opinion, 31 patients in under 3 months is good growth. Netting roughly 10 patients each month puts your DPC practice at 100 patients in 10 months and 120 patients in 1 year. Typically doctors reach a break even point on their overhead at 60 patients to 100 patients, depending on their overhead of course. Usually DPC doctors can start taking a modest salary at 150 to 200 patients, and usually direct primary care doctors are full at 500 patients.

The first year is the most difficult year in that you are establishing your personal brand and identity in the community. After the first year and the first 100 patients served in your practice, you will start to see a snowball effect. This is especially true if you deliver excellent care and service.

Next up is Dr. Joel Schumacher with Schumacher Family Medicine in Plymouth Indiana. Here’s what he had to say about being a small town direct primary care doctor:

Texting a patient from my front porch (view this AM attached). what makes rural/small town DPC awesome is what makes it awesome anywhere- relationship. People are craving for a doctor that has time to know them and care. DPC allows us to return to that in a sustainable way. Many of my older patients remark how much it reminds them of their doctor as a kid 50-70 years ago.

I agree with Dr. Schumacher - people in our communities are craving a relationship with their doctor in which the doctor has time to know them and care for them.

View from Dr. Joel Schumacher’s porch. He’s a successful direct primary care doctor in a rural area.

View from Dr. Joel Schumacher’s porch. He’s a successful direct primary care doctor in a rural area.

Can a Rural Direct Primary Care Practice Succeed?

There are several other successful direct primary care doctors in rural areas. Here’s a short list:

  • Dr. Deborah Sutcliffe with Red Bluff Family Medicine in Red Bluff, California. She says that she has about 400 patients in “cow and orchard country in far Northern California”

  • Dr. Lara Briseno Kenny with Leeton Medical in Leeton, Missouri. She says “Define successful. I am paying my bills and happy again so I've made it! I have 92 patients and my goal is 200 to 300. The town my office is in is ~500. I love it.”

  • Dr. Rob Rosborough with Township Health DPC in Silverton, Oregon. He says “3 1/2 years in a town of 10k.. Currently have over 1000 pts. Wait list is growing fast.”

  • Dr. Justin Abbott with Abbott Family Medicine in Salina, Utah. He says “Abbott Family Medicine, Salina Utah population 2000, about 20k in a 60 mile radius.... between small employers and the public about 600 patients..... open 2 years, Absolutely love it!!!!”

I could go on, but I’ll stop here for the moment.

The beauty of the direct primary care model is that if you are a solo doctor starting a practice in a rural community, you only need 100 to 200 patients to be sustainable, 200 to 300 patients to earn a decent salary, and 400 to 500 patients to be very profitable.

The other nice thing about having a rural practice is that you will likely have a low rent for your office space and a low rate for your malpractice insurance. These two factors will help you have a lower overhead overall, and therefore you will more easily reach a sustainable practice and a profitable practice.

As with many things in the direct primary care world, you define your own success!

Best of luck on your journey, thank you for reading, and have a wonderful day,

-Dr. Paul Thomas with Startup DPC

HOW CAN I LEARN MORE ABOUT STARTING AN DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice

This week was amazing in that I had a post go viral on LinkedIn. I’ve been posting weekly on my social media accounts for the last 3 to 4 years about my work with Direct Primary Care and our practice Plum Health DPC and this is the first time that I’ve had a post go viral.

Here’s the post in full from LinkedIn. If we’re not connected on LinkedIn, please feel free to reach out:

This focus on virality may seem like vanity, but it has important implications for our business at Plum Health and for the broader direct primary care movement. Here’s why going viral is important:

  • builds awareness for my personal and professional brands

  • gives me credibility as an authority on direct primary care, house calls, and health care in Detroit and beyond

  • increases traffic to our website, Plum Health DPC, as that link is at the bottom of the post

  • I can now use this post as a peg to engage with journalists, generating more news, more engagement, and getting more attention for my business

  • this post has increased new membership/sales for our direct primary care practice, Plum Health DPC

Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn

Our viral post about making house calls in Detroit has now reached 1.5 million people via LinkedIn

With that being said, I’m so excited to launch our newest course, Leveraging Your Personal Brand to Grow Your Direct Primary Care Practice. I want to teach you everything I know about starting and growing a Direct Primary Care practice, and one of the most important lessons that I can teach you is how to use your personal brand to grow your practice. You can take the course, here.

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

How Many Patients Does a Typical Direct Primary Care Doctor Attract in the First Year?

This week, I wanted to highlight the success of one of my Direct Primary Care colleagues, Dr. Kym Moyer. She launched her practice about seven months ago, called Magnolia Family Medicine in Gallatin or suburban Nashville Tennessee. This week, she celebrated attracting 100 patients in 1 year - break out the champagne Dr. Moyer, this is an excellent achievement!

Here’s what Dr. Kym Moyer had to say about the journey:

7 months ago Magnolia Family Medicine opened its doors. I opened in a town population of 42K in the middle of an already well-established medical community, knowing no one. Population estimate of only 10% without health insurance and I consider it a fast growing community. I opened with a 1 room office spending a total of 5K in start up expenses. 

Last Friday we celebrated the 100th sign up at the 7 month mark. The pace has been steady and very doable without help. Looking back I’m so glad I decided DPC out of residency. Being a business owner gives me more control over the time I get to spend with my patients, and more importantly my family. 

I attribute a lot of my success to the other physicians in this group who have shared their tips, stories and recommendations along the way. Thank you! 

If you’re considering DPC....JUMP! You can do it! 

My tip: getting involved with the chamber and other various business networking groups before I opened was how I ultimately gained momentum in the beginning for patient referrals. Facebook has also been the best advertising for me.

How Many Patients Does a Typical Direct Primary Care Doctor Attract in the First Year?

The typical direct primary care doctor attracts roughly 100 patients in the first year, so Dr. Kym Moyer’s growth is remarkable. There’s a huge learning curve for doctors when it comes to branding and marketing a practice, and I think Dr. Moyer is successful because she’s been able to develop a clean and easy-to-understand brand and business.

Take a look at the Magnolia Family Medicine website and see why she’s been successful - there’s a clear offer, a clear benefit, simple pricing, and an excellent video that gets to the heart of why Dr. Moyer does what she does. It’s clear and compelling and you can see why Dr. Moyer is outpacing the typical DPC doctor.

So thank you Dr. Moyer for following your passion and serving your community with excellent primary care services - it’s a great example of what success looks like in this DPC model. And here’s to your next 100 patients!

2020 Kym Moyer.jpg

HOW CAN I LEARN MORE ABOUT STARTING A DIRECT PRIMARY CARE PRACTICE?

If you enjoyed reading this blog post and if you want to learn more about starting and growing your direct primary care practice, look no further than our book and our courses on how to start and grow your direct primary care practice. We at Startup DPC have begun compiling some of the best content available on this blog, in our book, and in our courses.

The best place to start is to take our Direct Primary Care Business Plan course, available here. From there, you can learn how to attract new patients to your direct primary care practice and how to find the perfect location or build out the practice of your dreams.

Thanks for reading and watching, and best of luck in your direct primary care journey!

-Dr. Paul Thomas with Startup DPC

Paul Thomas MD and Startup DPC Featured on Physician Estate

This week, Paul Thomas MD and Startup DPC was featured on Physician Estate. Here’s the full interview:

Direct Primary Care vs Traditional Fee-for-Service Medicine

Direct Primary Care Practice vs. Traditional Fee-for-Service. We wanted to know more about DPC practice and how it is different from fee-for-service from the perspective of an experienced DPC doctor. We were lucky enough to have a Q&A interview with Dr. Paul Thomas of Plum Health DPC. Dr. Paul Thomas is a board-certified family medicine physician practicing in Corktown Detroit. His practice is Plum Health DPC, a Direct Primary Care service that is the first of its kind in Detroit and Wayne County.

In this Q&A blog post interview, he will share about his practice, challenges and milestones in his journey, and tips for physicians who are planning to start their own DPC practice. Are you a physician interested in starting your own DPC practice? This blog post might be helpful for you!

On Background

1. Please tell us a bit about your personal story, growing up, and medical training.

  • I started volunteering in Detroit for homeless and uninsured folks in 2017. I really love taking care of people, but the further and further I got into my training, the less and less time I spend with my patients. Until I get to the end of my residency, I’m spending 10 or 15 minute per patient, and spending a lot more time charting, writing things in the medical record. I thought this was really unsustainable, I felt burned out–I didn’t want to do that anymore. 

  • So I wrote a business plan in the last year of my residency, and I launched my practice, Plum Health DPC. And 4 years later, I’ve been doing really well with the practice–we’ve grown, we’ve hired 2 more doctors and we had a second location. 

2. What made you develop interest in Direct Primary Care? Motivating factors? Did you pursue any formal education/training that focuses on Direct Primary Care? If so, what was it?

  • I developed an interest in Direct Primary Care because I felt like it was the only way out of a dysfunctional, industrial complex. I didn’t have any formal training in this, I wrote a business plan, I worked with a friend who started a suit company, of all things to write a business plan.

  • I went on a road trip, visited a few mentors across the country who helped me formulate my plans and refine my business plan and make it so that I could develop a thriving practice here in Detroit, Michigan.

About Plum Health – A Direct Primary Care Platform

3. What is Plum Health? As a platform that specializes in Direct Primary Care practice, what is its unique value proposition? Tell us the story behind its creation. 

  • In Plum Health, we believe that healthcare should be affordable and accessible for everyone, so we really do our best to lower the cost in Detroit and beyond. We contract with a local imaging vendor, a medication wholesale supplier, etc. to lower the costs of all those things. 

  • So if you come in for a lab draw, you might get a TSH for $6, that’s what it costs here. But if you go to a hospital, it might cost you $125. So we really try to reduce the cost of healthcare for people. 

  • Our unique value proposition is that we have time for our patients. Because our patients pay a monthly membership to be a part of our practice, we have this nice recurring revenue from our patients. We then get to spend more time with them as an individual–we have 1-hour appointments, and we can really listen to them and take care of them and all their concerns.  

4. Generally, how do you help educate physicians in the US who are interested in starting their own Direct Primary Care practice? Do you provide any services, courses, coaching, etc?

  • I’m so glad you asked this. I’ve written 2 books about this. The first is called Direct Primary Care–it focuses on how Direct Primary Care serves people in the greater healthcare ecosystem, how you can lower the cost of healthcare for everyone (medications, labs, imaging, etc.) We also discuss how we’ve done this in an equitable and sustainable way in our hometown of Detroit, Michigan. 

  • For the book How to Start Your Direct Primary Care Practice, we’ve had so much success here in Detroit. Because I’ve been a speaker at the American Academy of Family Physicians Direct Primary Care Conference and the Nuts and Bolts Conference in Florida, I’ve had a lot of people reach out to me and asked how we were successful, how we did this. To answer that, I wrote a book–it’s called Start Up DPC, how to start and grow your Direct Primary Care practice. I wrote in step-by-step how to start your Direct Primary Care practice. I’ve got a ton of great feedback on this book! We’ve had a lot of people reach out and say how impactful the book has been for them, and we’ve helped other doctors launch their own practices.

  • I’ve been doing consulting throughout this, so people pay me some money each hour that I consult with them, and I’ve also taken everything I’ve learned and put it into some courses on my website https://startupdpc.com. I really walk doctors step-by-step through how to start and grow their practices, and I go beyond just the words, I show you how to do it physically. I show you how to do it online and how to leverage your Facebook page and other social media channels to grow your business etc.

Challenges and Milestones in Starting A Direct Primary Care Practice

5. What are some of the mistakes you made when you were still starting out with your Direct Primary Care practice? If you had to redo the whole journey, what would you do differently?

  • The biggest mistake was I was thinking too small, I should have hired a medical assistant sooner. I thought I could do everything by myself, and I could–I could draw blood, count all the lab samples and the meds, I can answer all the phone calls, and I did that for about 450 patients, and I hired a medical assistant. And as soon as I did that, it freed up so much of my time to market the practice and help me grow my business.

  • So if I had to redo the whole journey, I would have hired someone sooner. As a business owner you want to control everything, but sometimes you have to delegate and relinquish that control so you can focus on your strengths to help you grow your business. 

6. Share a few very milestones you achieved in your Direct Primary Care journey.

  • One of those big milestones was hiring a medical assistant, another doctor to help me lower the cost of healthcare in Detroit. I’m very happy to share it with my partner who is Dr. Raquel Orlich.

  • Another milestone for me is getting to 500 patients, and 200 patients for Dr. Raquel, and now she’s over 250 patients. These are the milestones that we celebrate because we’re actively learning the cost for healthcare in our community, we’re helping patients, we’re liberating doctors from the dysfunctional fee-for-service medical industrial complex system. 

7. How do you see Direct Primary Care evolving over the next 5-10 years? How does the political climate and ever so polar political opinions affect the evolution of DPC? 

  • I only see Direct Primary Care growing over time because people hate having to deal with their insurance for their basic healthcare needs. It puts up so many barriers between people and our doctors. Direct Primary Care doctors are problem solvers. We go above and beyond to solve problems for our patients and make our healthcare journey easier. So when you have doctors actively working on behalf of patients, it’s only going to grow because patients see value in that kind of work that doctors provide. 

  • As for the political climate, or let’s say medicare for all passes, which does not apply for Donald Trump, or presidential candidate Joe Biden at this time, neither of these political parties want to see medicare for all at this point. But let’s say even if it does pass 20 years from now, the United States government will not be able to outlaw elective procedures. Americans will always be able to opt for paying above and beyond for health insurance, etc. 

  • In a nutshell, I don’t foresee paying above and beyond your health insurance for better healthcare experiences through Direct Primary Care or concierge medicine. I don’t ever see that being outlawed in the US.

Direct Primary Care vs. Traditional Fee-for-Service

*This section is for patients and doctors that are not yet aware of DPC

8. In a nutshell, what do you think is the major difference of Direct Primary Care practice vs. Traditional fee-for service? 

  • The number of patients. Fee-for-service doctors have 2,500 patients a year, and they have to see 1% of their panel each day. So they have to see at least 25 patient visits a day. In our model, we only need 500 patients to have a robust, thriving practice. We make about the same amount of money as a fee-for-service doctor. 

  • That being said, I have 5 times fewer patients and 5 times more time for each of those patients. It makes a huge difference.  

9. Why should a patient consider enrolling in a Direct Primary Care practice over the traditional fee-for-service?

  • You are going to have 5 times more time with your doctor, you’re going to have your doctor’s mobile number and email address, you’re going to be able to reach out to them whenever you need them and not the other way around. 

  • We’re not fitting you into our schedule, we’re making time for you anytime you need us. 

10. If you are explaining about Direct Primary Care to a layman who doesn’t have a medical background, what would be your 2-minute explanation to make him/her understand Direct Primary Care practice?

  • We really believe that healthcare should be affordable and accessible for everyone. You should sign up for Direct Primary Care practice if you want to have your doctor’s mobile number and text them anytime you need them. Basically if you want to have a better healthcare experience. 

  • My patients have my undivided attention for 20-30 minutes to an hour if they need it. I help them with their medications, etc. We take care of everything. If you want that kind of service for yourself and for your family, we’re happy to help you. We do that to all our patients, we deliver high quality, high value services. 

Favorites

11. Favorite book that talks about Direct Primary Care; and favorite book in general about any topic

  • My favorites are the 2 books that I’ve written. Startup DPC and Direct Primary Care: The Cure for Our Broken Healthcare System are available on Amazon. Pick those up, you’ll really understand my ethos, and the ethos of the Direct Primary Care movement. People have a lot of great things to say about them. 

  • My favorite book in general about business is Crush It by Gary Vander Truck. If you want to know how to market your business, your Direct Primary Care practice, you can learn a lot from reading Gary V. 

12. As someone who is an advocate of Direct Primary Care practice, what are your favorite resources for Direct Primary Care?

  • I would say my website https://startupdpc.com. I really took the time to compile all the resources in the ecosystem and give it to you in a palpable, easy-to-understand, easy-to-digest format. 

13. Favorite bloggers that have the same passion as you when it comes to Direct Primary Care

  • I blog a lot about this subject, I haven’t seen anyone “out blog” me, so check out our blog at https://startupdpc.com/blog. See for yourself.  

14. Favorite quote

  • “It is not the critic who counts; not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.” –Theodore Roosevelt

Tips for Physicians Who Are Planning to Start Their Own Direct Primary Care Practice

15. Many physicians find it challenging to start their own Direct Primary Care practice. As someone who’s been in the Direct Primary Care business for quite some time now, what do you think physicians should first do when they are starting out? Any tips and/or strategies you highly recommend?

  • I really recommend you read my books because I put them all in there. 

  • My biggest tip is that doctors think that when they start their Direct Primary Care practice, it’s for everyone. You ask them who’s your ideal customer and they say “everybody”. But it’s not true. You really have to hammer down and hone in on who your ideal customer is. If you don’t, you’re going to try to serve everyone, and your business is going to fail.

Paul Thomas MD has written two books on Direct Primary Care - both can be found on Amazon, here: Startup DPC and Direct Primary Care.

Paul Thomas MD has written two books on Direct Primary Care - both can be found on Amazon, here: Startup DPC and Direct Primary Care.